THE SUMMARY

What makes a great cannabis-infused craft beverage? This week we’ll examine the latest trends and uncover unique flavor profiles, sensory experiences, and infusion techniques, as we dive deep into cannabis-infused artisanal drinks.

THE CO-HOSTS

David Paleschuck, Adriana Hemans

THE SPECIAL GUESTS

Ben Kennedy, Founder of Fable Libations

THE TRANSCRIPT

DAVID PALESCHUCK

Welcome to Branding Bud Live, the live stream that’s 100% THC and 0% WTF.  Every week we speak with business people about the business of cannabis. I’m David Paleschuck, founder of Branding Bud Consulting Group and author of the first book on cannabis branding. I’m joined by my co-host Adriana Hemans, Director of Marketing at Green Meadows and my BCF (Best Cannabis Friend). Hi Adriana! 

ADRIANA HEMANS

Hi David. Thank you for that intro. I’m so excited to co-host the show with you. We’re bringing amazing guests from across the cannabis ecosystem to share their perspectives. My favorite thing about Branding Bud Live is that we focus on building community - and we encourage audience participation. It’s not just about us talking, it’s about all of us building something together. So feel free to drop your questions and/or opinions in the chat, and we’ll share them too. 

DAVID PALESCHUCK

We’re here to build community, educate and entertain … so let’s jump into today’s show. I’m super excited today for a number of reasons: 

First, I'm grateful to our show sponsor - HIGHOPES - A creative agency that specializes in the cannabis industry. With over a decade of cannabis experience, HIGHOPES understands the unique challenges of the industry and helps its clients with better branding, packaging, website design, SEO, and marketing. Be sure to set up a call today at http://www.highopes.co. I’d also like to congratulate them for winning a CLIO award this week for their work in cannabis branding. 

Second, we’ve received great reviews on our two online courses on cannabis branding and brand development. The first is “The 14 Cannabis Brand Archetypes” and the second course is titled, “Creating A Meaningful Cannabis Brand.” Please check them out and more at cannabis’s best-kept secret www.brandingbud.com/edu 

And Third, we have Ben Kennedy, Founder and CEO of Fable Libations as we chat about:  

• How has the infused beverage market evolved over the last five years?

• How is consumer perception influenced by packaging and branding?

• Who is the target audience for cannabis-infused craft beverages, and what marketing strategies will engage them? 

I’m super excited to chat with Ben today. 

ADRIANA HEMANS

Me too!

DAVID PALESCHUCK

Let’s welcome, Ben Kennedy, Founder and CEO of Fable Libations. Welcome, Ben! 

ADRIANA HEMANS 

Welcome. 

BEN KENNEDY

I'm great. Thank you. I'm happy to be here.  

ADRIANA HEMANS 

Welcome. And a lot of us know a little bit about your background professionally, but maybe you could share a little bit more on a personal note, what are you passionate about? 

BEN KENNEDY

Family and dogs, first and foremost. Outside of that, I've always had a passion for business. With the challenges and the complexities in later life, the importance of EQ. We talk about IQ and the fundamentals of business, but more and more and especially in this category EQ plays a role. So I think that's what drives me on a day to day basis, Being able to work with people that I trust and respect and see them invest themselves is inspiring.

DAVID PALESCHUCK

My first questions is: What exactly is a craft cannabis beverage? And before you answer, I just want to call out our first slide from the LA Times. This summer they wrote an article titled, “Weed Drinks Have Gotten So Much Better.” Your beverage, Fable, was the number one rated beverage by the LA Times. That said, this headline implies that if weed drinks “have gotten so much better,” what were they before? So would you mind touching upon what is a cannabis-infused beverage? What is a craft cocktail? And how do these things relate? 

BEN KENNEDY

I think it's a subjective question. I don't think I can qualify, other beverages as being craft or not, I think you get the founder of seltzer water that would proudly state that that is crafted. So I'm going to move the focus on to what we did, and that in line is in it, that lines up with your question, David. I think first and foremost, if you're setting out to make a crafted beverage, and more importantly, a beverage that credibly I think that's the important word is a is a replacement for alcohol, you have to start with the foundations of what makes an alcoholic drink an alcoholic drink and the macro level, it's an experience in consumption whether that's Sauvignon Blanc, or a gin and tonic or a whiskey. Jack Daniels, we drink that because it's a positive experience. But the underlying characteristics of an alcoholic drink or a crafted drink is a drink with a flavor arc with that body, viscosity, bite all these things are what make I think an alcoholic drink and alcoholic drink and in the case of Fable of vision to deliver something that was as good as an alcoholic drink even if it doesn't have the alcohol in it led to delays waiting for manufacturing capabilities to come online stability testing because we were using ingredients with Brix levels that the industry hadn't seen before. We use real honey we use black pepper. So we had to navigate a lot to actually pay off what we believe for Fable is credible craft. But again, I think it's a subjective question. I think the consumers will have a say, but I do think and I think we'll probably get on to this as an industry claiming we are on the cusp of displacing alcohol with the drinks we have today. I think we're miles off. 

DAVID PALESCHUCK 

I agree with that statement. And we'll get into that a little bit later. But I just want to call out to in looking and reading about these five drinks that the LA Times brought up is the five best they each have flavor profiles, which are which are interesting. I mean, some are some is straight up mango, some like Klaus Warren Bobrow’s drink is a little more unique that comes from his mixology background. But I just want to call out your flavor is called Into The Woods, your brand is called Fable, your flavor is called into the woods. It has my mind racing already, it already takes me to a different place than then mango. And I just want to call that out, I think it's brilliant. And would you maybe just touch upon that to your flavor profile name versus just a flavor? 

BENJAMIN KENNEDY 

For sure. So Fable, of course, lends itself to being a brand that can I think credibly tell stories and the team's figuring out what that looks like. But into the way we set out David to make original drinks, the very first thing that our product development company said to us, and I think there's a distinction there. I think 90% of the industry use the same flavor house, and you can get a flavor relatively quickly, relatively cheaply. And we, we see an awful lot of products that go down that path. And then just to be fair, there are advantages of doing that, it's cheaper to make. You can pre bag Macs, and it goes to a facility. In our case, we look we started looking at trend insights. So whether it was ginger queueing wellness, or it was, the fact that herbs were trending on bar programs, we were seeing South Eastern Asian flavors trending when we when we looked at that insight, and then we looked at what we wanted to do that was original versus trying to replicate an existing alcoholic drink. I think that's a little bit of a red herring. If you try to make a wine minus alcohol, you're going to end up with a nonalcoholic wine and that's before you bring in the emulsion and ABCD we saw this play out with beers and with wines and with mules and margaritas and the common response was bought it wants, didn't buy it again. Because the expectation was this beer is going to be as good as stellar. When you take into account the fact it's four times more expensive, it's three times less tasty and it's harder to get you run into issues. So with Fable, we truly looked at insights we truly looked at flavors that we could craft and that could lend a flavor arc and natural flavor arc. And then as this was coming together, we sat down one day and we tasted this this warm herbaceous drink and somebody said this reminds me of a walk in the woods on a wet day and everybody went absolutely right and that was all credit to our product development team. The challenge David and this isn't lost on us is that Fable Into The Woods stands out I believe, but equally what does it mean? And in the shopper marketing sense the auto pilot the PNG called at the first moment of truth when somebody is in an aisle looking at a fridge, they don't want to think alike Believe it or not. Marketers will have you believe you need people to think you need to remove the need for people to think so we know in having a product with a whimsical name. We can pay that off on a taste profile but it's going to take a little time to key into a shop as autopilot so they know when they see into the woods or Night Flight what they're getting. But that's a that's a marketing challenge we can take on. 

ADRIANA HEMANS 

Yeah, this is so interesting. I love looking at how far these beverages have come like thinking about the alcoholic market like not cannabis wine and spirits. They've had hundreds of years to develop their formulations. And we're just starting out but it's still amazing to see like something as delicious as Fable which I love, by the way. Really like bringing something to the to the market that's like really delicious. If you don't mind Look, can we take a question from the audience? John tapper asked, Is it a craft cannabis beverage? If it's a craft beverage with basic distillate? Shouldn't the craft part also apply to the cannabis? I think that's an interesting take on the definition of craft. Do you have a response for John ben?

BENJAMIN KENNEDY 

Yeah, I do and it's probably not a popular one but it's a real and honest one is when you're building a CPG at this level Um, it's very hard to access a crafted strain or a specific, we would love to partner with a farm in Napa. But that's not how the world works when it comes to emotion that you're buying at scale from one of two or three providers. And I liken it to, Diageo, buying ethanol or alcohol or Kellogg buying corn, or Hershey buying cocoa, of course, we have quality controls, we will only buy organic grade we will, we have CoA (Certificate of Authenticity) is we have best in class partners. So we're doing all we can to protect the quality of the emulsion but we're dealing with supply chains that are not as flexible. As we would like not to say you can't, down the line release a limited strain. I don't think the emulsion dictates the craft of Fable. And I think that's probably in the tasting. I look at the cannabis or the emulsion as an ingredient. And as long as we're doing our best to ensure its sourced responsibly, and it's grown responsibly, there's not much more we can actually do. And that stands for all the beverage operators. 

DAVID PALESCHUCK 

That's and that's an honest answer. curious, we've, we've touched upon packaging a little bit, with, as you said, shoppers auto, pilot. I'm curious. And I'm sort of going back to the Future here. The first slide we put up was, five, five drinks that that the LA Times recommended. And the first line in that headline was, we drinks have changed over the years. Would you mind just chatting about that, like, what has changed over the years? 

BENJAMIN KENNEDY 

I don't think we've changed all that much, David, I'll give you a funny quote. I think about this most nights I was with a retailer in Oakland, this is funny. And the guy goes, I sat down I said, I've got I've got a great drink for you. He goes before I try your drink. I'm going to tell you one thing, when we get robbed the only product that isn't stolen beverages, let's see a drink. And probably because of size of way, there's different reasons. I don't think we've evolved the category, David. And I think the data supports that in compound annual growth rates are impressive. But as a percentage of total units sold, not really percentage of edibles versus recreational is still 2%. So I think the hype and the bluster Trump's the execution at this point in time. Now, that doesn't mean that founders aren't doing what they can, I think the first thing they read is, we are really beholden to a nascent manufacturing infrastructure. So we would love you and I go back years, I would love to have got Fable on the shelf two years previous. But to do that, I was asked to remove the real ingredients and use flavors, then I was asked to bag the flavors and send a bag that they could just literally throw into a tank with water, we were asked to remove the honey, we were asked to remove the pepper, she went with what we see in volume, which is a seltzer or to social tonic, or you we pick whatever name we want to use. But if you line 50, drinks up, on and we've done this multiple times when multiple people 90% of them are variations of the same thing. But again, and then I think the unfortunate byproduct of the earliest drinks is they were even more restricted by technology. So I would have loved Fable to have been the first drink of the line. We weren't it was the most stressful time because of these delays. But if you look at the first drinks, especially if budgets are low, and they were dealing with an emulsion that was five years earlier and probably was pioneer, an infrastructure that only allowed for water flavors, sugar, you end up with these cloudy concoctions that that are trying to mask the natural taste of the emulsion. And the question I can't answer is does it matter? Because in some cases, I could tell you that doesn't matter. As long as it's got 100 MG on the bottle. It doesn't matter and I think that's what we're navigating as a as an industry is to do beverages really live in recreational retail, or the beverages have to come away, align with big alcohol utilize the infrastructure of big alcohol, work with folks that live and breathe beverage to increase or remove the stigma to then do what we can for the bigger cannabis industry. I sadly I think that's where we're headed. And all this is stemming the growth of the sector. David, both from an innovation standpoint, from a brand awareness standpoint. And of course, hemp is the big the big hope. But it's I think it's impossible to scale a beverage business today profitably in the recreational market. 

ADRIANA HEMANS 

That take on that one, since we're talking about big alcohol and consumer preferences. Let's do an audience participation, shall we? So this one is, it's about both really. So this came from our friends over at brightfield who survey cannabis consumers and non-cannabis consumers 1000s every quarter. And this question is Which alcohol consumer segment is more likely to consume hard alcohol. So there's two groups here. The first group is alcohol consumers who don't consume cannabis that's Group A, or group B, alcohol consumers who also consume cannabis, which one is more likely to consume hard alcohol meaning so they prefer not necessarily to prefer but they consume like spirits, whiskey, vodka, gin, I could go on and on, versus those who are, who are, mixed with their alcohol preferences is a or b have a 50% shot, so feel free to drop your guests in the chat.

DAVID PALESCHUCK

Audience: It’s your turn to shine! Yeah, and it's interesting to take a look at this stat and sort of understand the connection between alcohol drinkers and cannabis, beverage consumers. It's always interesting to see the overlap of consumers what whatever they're consuming and where their interests are. And then to your point earlier, training them, training them to understand what it is that they're, they're either purchasing or they're consuming. And then, even further, I mean, relative to consumption, of cannabis infused beverages, we really get into, the dosing, which you just mentioned, we get into the uptake, we get into, trying to feel the effects. And if people aren't aware of it, there really is a ramp up period in terms of how this actually, becomes a consumer product. Good.

BENJAMIN KENNEDY 

Yeah. And if I can, David, I see a follow up a follow up statement from John in the comments. And I think this is a really important nuance. And I get this a lot, I get questions about California and why we in California, and I get told to put CBN on the outside of the can. And I think the most important thing for anybody in this space is to know who your consumer is, know what your emotional and rational, functional benefit is. And stay to that. And I think the challenge that's confusing everybody is to know who your consumer is. And to speak to that consumer credibly in the recreational market is as different as it can be to speaking to the addressable market, who we need to connect with to build a profitable business, so to the question on terpenes, and cannabinoids, my answer would be all consumer is still getting their head around THC. And what that means, the last thing I want to do is give them four more acronyms on the side of a cam to think about now that in a dispensary in LA make sense. Got it? I absolutely. But the LA market isn't how we survive isn't how we grow isn't how I add shareholder value. It's got to be much bigger than that. So there's this constant confusion around well, the addressable markets here, but the cannabis consumers here, so let's address the addressable market but let's put lion's mane on the label. So now we're given the mushrooms to get their head around on top of cannabis. So it's not easy. There's right and wrongs but I think to answer John's point for Fable, we got to land the plane on this isn't going to kill you. This isn't going to have you jumping off the top of a building you're not going to be couch locked for three days. This is literally as mellow as a large glass of wine. Let's get those consumers Clear and comfortable with that before we start bringing in even more things that they have to get their head around to make a purchase decision.

DAVID PALESCHUCK 

You're right. It comes down to simplifying things. But to John's question too, I just want to address something that, when you go from flour to distillate and you're extracting, the first thing you're burning off are the terpenes. So you may start off with and I shudder to use these terms, you may start off with an indica or sativa, or a hybrid, which is more likely the case. But by the time you take that down into a distiller, you've already burned off the terpenes. So by the time a distillate, whether it's or an isolate is used in a beverage, or used in an edible, it's really lost what makes it one or the other. So it's very difficult to I shouldn't say it's probably untruthful to call out an edible or a beverage as an indica or sativa. Or even perhaps even having Terps in them, sure you can, you can pull off the Terps first, you can add them later. It's very expensive. There. It's a whole other process. But generally speaking, when I see an edible or a beverage called indica or sativa, I roll my eyes and I say it's really not by the time you've extracted and burned off all the Terps. So I just call that out. And, and I know this can easily become a debate, you could add limonene Coca Cola has limonene in it. So you can add artificial Terps and then and then use the word hit this has limonene or pinene in it, therefore hits sativa leaning. But again, I think by calling those things out, once you get into edibles and beverages it's somewhat misleading. 100% Yeah. So we have a unanimous group here. Everybody's called out a let's, let's see if they're right.

ADRIANA HEMANS 

Should we reveal the answer?

DAVID PALESCHUCK 

Yes, we should.

ADRIANA HEMANS 

The answer is B. Alcohol consumers who also consume cannabis. 

So if you are an alcohol consumer who also consumed cannabis, you are more likely to consume hard alcohol, which I thought was an interesting stat looking at those audience overlaps, which is always a fun thing to do. Yeah. And Shelby, thanks for your comment. She said. It's like a Venn diagram. Beverage geeks, who are also weed geeks probably equal like point 000. A lot of zeros 1% of the consumer population. 

This stat comes from a Brightfield, 2023 survey of 10,614 US Consumers.

DAVID PALESCHUCK 

I'm curious, with all the different technology with all the different size particles, I'll use the word Nano, some nano technology, which then takes us into conversations about dosing, about uptake time about bioavailability. How difficult is the education process in, in talking to your consumers about this? 

BENJAMIN KENNEDY 

It's difficult. I think it's difficult for any CPG I think the model dictates that we spend a lot of money before we hit critical mass and start to make money and I think that's really important from a business modeling standpoint that you, you and I'm not talking about a forecast here. I'm talking about a model that says, in 12 months’ time we're here 24 months’ time we're here, because there's so many implications to that, that ultimately dictate decisions that come up on a day to day basis. There's lots you got to, you've got to think through, but if you've got a roadmap, it helps mitigate bad decisions, or FOMO, or any of the things that you kind of face, on the day to day that I Fable, start with the package. I'm a big believer in, brands have to build cumulative advantage outside the store. But again, once you're in a purchase environment, you got to removal thinking and the best example of this would be tired. The reason tide is in an orange container is because everything else is in the white container, or when mom or dad walks down that aisle and you see the wall of orange, you don't think you pick it up off the off the shelf. So we've used what I believe to be premium colors on the packaging to at least try and differentiate Fable from there's a lot of Crayola colors out there. We've used British Racing Green another reason, David is we contemplate we want Fable to be a national or international brand. And you need to ensure that you're not building a brand purely out of a neighborhood. That doesn't translate when you start to expand east in our case. So the packaging was intentional, such that it could live in Vermont, Florida, Texas, the Midwest, an appeal hopefully to all people. And then from a from a technology standpoint, emotions are a lot better. So on sets a quicker you educate visually, our entire platform is built on this notion of drinking intentionally. If you look at the alcohol industry, they say drink responsibly, everything we do is about drinking intentionally to include taking out the can and putting it into a glass. So to answer your question at retail, we've intentionally used Fable in a glass versus and a can because we want to show the color and we want to cue that education, you've got a premium product it's a product that we want you to set take the extra step put it in a nice glass we're cueing the consumer not to slam it or not to put milligram before everything else. And that has to continue David across multiple channels as more than most and you have to execute two channels but we are visually cueing that education as it relates to what we want people to do which is take our product and enjoy it and enjoy it as it was made to be consumed. 

ADRIANA HEMANS 

I love that example they intentionality by putting it in a glass and differentiating from like an aluminum can that you can like see frat guys like crushing on his forehead just to use it terrible stereotype How important do you feel like that type of marketing is for just bringing the topic of Responsible consumption to the forefront especially considering we know that a lot of consumers are consuming both cannabis and alcohol in the same session. 

BENJAMIN KENNEDY 

I think it's such a complex answer Adriana that goes all the way down to where do we put these drinks in retail now I spoke to a large beer distributor yesterday and that they are there is a 20% drop see year on year and alcohol sell we are drinking less alcohol but even at the retail level as we move from cannabis to hemp these distributors like where's this go just go in the beer aisles again the non-alcohol it go in there can cocktail aisle and so there are so many layers to that answer that I would I would start rambling quite quickly if I if I try to answer it but for that however, we can drive familiarization is great and the Gasp before was bang gone. If you put Fable into 1000 stores in California, we're probably only going to sell in 150 of them. Now for Fable that's okay. LA is a cultural global herb we're not in California to win the world. I'm in California because I believe Fable and Californians can have a good relationship and from a cultural amplification standpoint, California and Los Angeles are a top of the list. But when you get into mass market addressable market, the cost to educate if Luke Anderson was on this call, I would give him a hug because Red Bull found it cost Redbull $9 to acquire a new user into the energy drink category, it took monster four years later $2.60 They are educating for us all. And our job is to ensure that our use occasion and our reason for being is clear and consistent. And if you put a gun to my head, they tell you we're post five o'clock beverage, tumors health conscious, they are busy lives, they drink too much alcohol, and they are very open to an alternative as long as it tastes nice. 

ADRIANA HEMANS 

Mm hmm. Yeah. Shout out to the pioneers of the category. I'm putting you in that category, too, Ben. And I want to address a question that Joel asked in the chat is there a recommended resource for current data on the cannabis industry, nationwide brands sales figures, Product Subcategory, so I can recommend for sure, brightfield, who we pulled our stats from in our earlier audience participation section, they do surveys, and they also do analysis of different categories. So you can slice and dice it by these people, also by seltzers, with functional ingredients, or these people also buy organic. So there's a lot of ways to sort of look at interpretations of who your target market is. And also headset has some good data about like brands and sales too. So those two combos could be a great resource for you. 

DAVID PALESCHUCK 

Let’s jump to our second audience participation. It's a little fun this time. So which process is commonly used in cannabis beverage manufacturing, to evenly dispersed nanoparticles and liquid? Is it a sonication? B? Fornication C abdication or D mastication? chuckle I was on a vacation this week. So just curious. And then we have some follow up information which we get serious about it. Audience now it's your chance to shine. If you want to stay with us here and take a staycation. And we'll see what the answer is, then. I'm not even going to ask because I know the answer to the question. But what do we think? Hopefully we'll have some folks.

DAVID PALESCHUCK

Audience: it’s your turn to shine!

DAVID PALESCHUCK 

The answer is A – Sonication. And if you didn't understand what mastication was, then maybe Shelby's joke a little bit further, by the way mastication is chewing, I should say. And when not important, when nanoparticles are reduced to 80 nanometers or smaller, the effect can be felt in less than 30 minutes. At the low end of the spectrum 20 to 40 nanometers. Euphoria begins in as few as five to 10 minutes. And why is this important when it comes to beverages? It's important because if the uptake takes a long time, you may be on your second beverage before it's even kicking in. So it's really important in the cannabis infused beverage world, that the uptake and the effects take place sooner than later. So you're able to feel, the effects of the beverage as opposed to sipping one sipping another. And finally, perhaps maybe when you're done, with your second, your first feeling before time goes on, it's too late. And you're pretty, pretty wasted. So it's really important, the technology and the nanoparticles, which translates into bioavailability. And uptake time. And, and that's really important. So I just want to call that out. That has everything to do with getting cannabis infused beverage closer to an alcoholic that we're going to alcohol beverage, where these things can get closer to comparing apples to apples, as opposed to right now it's absolutely apples to oranges. 

BENJAMIN KENNEDY 

So David, with you throwing terms out like mastication, I do wonder what you're doing to people's Alexas up and down the country? 

ADRIANA HEMANS 

Well, now that you said the robot's name, but she's definitely going to come to life. 

DAVID PALESCHUCK 

Indeed, that's funny. Well, a couple of things. I just want to, ask you again, in in jumping off this conversation, is there anything, that has taken place recently, can you shed light on nanoparticles? Can you talk a little bit in terms of dosing and uptake? And bioavailability, just to help us better understand that.

BENJAMIN KENNEDY 

Yeah, I typically don't like to talk about this day with that. And I'll give you a reason why I have zero medical qualifications. And I believe that this is so subjective, based on you, and I could go for a Five Guys burger and fries at lunch. And we're going to have a slightly longer offset to Adriana, who's just had a spinach salad. So I just think I think in general Harold at the Tosa will tell you, it's shorter and shorter. And we see that with Fable. We certainly see, 15 minutes, just back to the nuance of development and craft. It's another reason why Fable was developed to be sipped. very intentional, because we wanted to elongate the consumption window. I have one friend who I love to bits, he slams Fable in 20 seconds, and every time he doesn't like, Dude. So we've tried to we've tried to elongate the drinking to such that the effect starts to kick in as you're, as you're getting to the bottom of one can, I can tell you that, that the sources and the photos are doing a great job of getting this as short as possible. But ultimately, every humans, biological makeup is different. And I don't think we can be any more accurate than saying that. 

DAVID PALESCHUCK 

Ben, thank you so much for joining us today. Thank you so much, Ben. Not only for what you've done in the industry for what you continue to do. And really your perspective. I mean, it's really refreshing. And like I said earlier, there hasn't been a conversation that we've had that I haven't thoroughly enjoyed. So thank you so much for all you do, and we'll see you soon keep doing it. 

ADRIANA HEMANS

Thank you, Ben. 

BEN KENNEDY 

Anytime, David and thanks Adriana for having me. 

DAVID PALESCHUCK

That’s our show for today. As always, that was the fastest 45 minutes of my week!  We’ll be back next Thursday, November 2nd with Dale Sky Jones, Executive Chancellor of Oaksterdam University chatting about “Cannabis And Activism.”

We’ve recently released two online courses that have received rave reviews. “The 14 Cannabis Brand Archetypes” and “Creating A Meaningful Cannabis Brand” can be found on our site at www.brandingbud.com/edu - and you find the link right now in the chat. Remember to use our exclusive 25% discount code BBEDU25 for our LinkedIn listeners.

Again, we’d like to thank our sponsor, High Hopes – a boutique agency with over 10 years in the cannabis space specializing in branding, packaging, SEO & marketing. Be sure to check them out at www.highopes.co.

ADRIANA HEMANS

Hit that button to register so you don’t miss it. If you miss us in the meantime, you can re-watch today’s episode, or any of our previous episodes, on our LinkedIn page, Branding Bud Live, or on our YouTube channel. Please give us a follow on LinkedIn to stay on top of everything Branding Bud Live.

DAVID PALESCHUCK

And you can listen to our podcast on most podcast platforms including Apple, Google, Amazon, and Spotify. And of course, don’t forget to check out cannabis’s best-kept secret at www.brandingbud.com

Thank you everybody!

ADRIANA HEMANS

Thank you. Bye!

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