Creativity & Cannabis - Branding Bud Live Episode 7
THE SUMMARY
Join David Paleschuck and his co-host, Adriana Hemans as they chat with Jason McHugh, CEO, and founder of Califari, one of California's best-known art-based cannabis brands about "Creativity and Cannabis." Listen in to learn more about the Califari brand, and how Jason has leveraged his creative background with the Beastie Boys, Spike Jonez, and Trey Parker into it.
THE CO-HOSTS
David Paleschuck, Adriana Hemans
THE SPECIAL GUEST
Jason McHugh, CEO and founder of Califari
THE FULL TRANSCRIPT
David Paleschuck
Welcome to Branding Bud Live, the livestream that’s 100% THC and 0% WTF. Every week we speak with business people about the business of cannabis. I’m David Paleschuck, founder of Branding Bud Consulting Group and author of, “Branding Bud: The Commercialization of Cannabis”, the first book on cannabis branding. I’m joined by my co-host Adriana Hemans, a marketing executive with over 8 years in the cannabis business and we’re here to talk cannabis branding. Hi Adriana!
Adriana:
Hi David. Thank you for that intro. I’m so excited to co-host the show with you. We’re bringing amazing guests from across the cannabis ecosystem to share their perspectives. What makes our show unique is that we focus on building a community - and we encourage audience participation. It’s not just about us talking, it’s about all of us building something together. So feel free to drop your questions and/or opinions in the chat, and in a minute, we’ll share them too.
David Paleschuck
Our guest this week is Jason McHugh. Jason is the CEO & Founder of Califari, one of California’s best-known, art-focused cannabis brands. We'll be chatting about the connections between creativity and cannabis and the road to crafting the leading art-based California cannabis brand. Jason is just an amazing person, super talented, and has a background which we're going to get into. Are you ready to introduce him?
Adriana Hemans
I'm ready. Let's bring him out.
David Paleschuck
Let's do it. Let’s welcome, Jason McHugh. Hey, Jason.
Jason McHugh
Hi David & Adriana. How's it going?
Adriana Hemans
Great. Welcome. We're so excited to talk with you. Let's just kick it off and find out a little bit more about you. Tell us about your background, what you're passionate about.
Jason McHugh
Thanks for having me. I'm certainly passionate about all things cannabis and creativity. Both have played huge roles in my life, starting as a kid. I had hippie parents, who had a psychedelic poster company called East Totem West and my dad, his joke for that was that it was an advertising agency for LSD. That was a joke that he told me later. I got that joke in high school. When I started going to Grateful Dead concerts. And that's where I started my first business, which was a t shirt company in high school, selling creative designs for, you know, influenced by Grateful Dead songs. And so that was that's sort of where creativity and cannabis kicked off for me, and, you know, and then eventually went to college and kind of switch gears. But that's sort of where it all started.
David Paleschuck
Jason, you’ve had a ton of creative experience prior to entering the cannabis industry. You’ve been involved with the Beastie Boys, Spike Jonez, and Trey Parker with his “Cannibal! The Musical”. Tell us about that – and how you’ve taken that experience and leveraged it into the cannabis space.
Jason McHugh
My creative background, you know, just as a kid, but yeah, in college, and I, I became a film major CU Boulder. And that's where I met Trey Parker and Matt Stone and we produced this movie cannibal the musical was like, basically what you'd call kind of like a calling card movie. Which, you know, is a very wacky film about a cannibal based on a true story on in Colorado, and, you know, then and that basically was like the, the entity that drove us to Hollywood on a couch surfing trip, an extended couch surfing trip. That's where I you know, well, basically, you know, couch surfing through Hollywood and waiting for the phone to ring. That's where I was lucky enough to work on jobs with people like Spike Jones and The Beastie Boys. You know, I got to do an incredible weekend. playing cops and robbers, basically with the Beastie Boys. You know, and so there's like, there's the night that you know, so yeah, basically, every the 90s in the early 2000s, I, you know, I have worked with some incredible people, and basically, you know, all those experiences, and, you know, led to kind of the creativity that you see coming out of California, like we knew we had to do something creative. Something that involves storytelling and music, you know, really like, for California. Our perfect trifecta is when we can combine cannabis, art and music together. So that's sort of like as a brand. That's, that's always been one of our goals. You know, so, you know, so yeah, taking film, and TV, festivals and web1.0. All those experiences informed us about building the brand, Califari.
David Paleschuck
Very cool. And just quickly, if you don't mind, tell us about tell us about the name, Califari. You know, there's there seems like there's a nod to a number of different things and I don't know what's intended or whatever. Would you share a little more about that?
Jason McHugh
I think some of my best cannabis connections came as a kid. I was basically just like an early In 2000s, I had this incredible summer job working for Perry, Farrell and Lollapalooza, I'm doing this game called minefield where it was a text messaging prankster game. And so that's what I did in the summer. And then my friend teal, would call me up in October, and I would go trimming for him in October. And so that's basically what was my first time sort of being in the cannabis industry at any level. And we had a great time, basically. So you know, working around the trimmer table. And, you know, we're we basically, you know, get really creative and just be talking about ideas and all these kinds of things. And, and, you know, and really ate during that time, that was kind of like, considered most of my like, I was like, a Festival whore, every Burning Man, I was at Bonnaroo. I was my job was working Lollapalooza. So I was really just kind of living and breathing festival life. And that's really like, sort of where my own sort of personal spirituality was stemming from, you know, the things that would drive my personal happiness were coming from those experiences and sort of filling my soul. And so around the trim table, I was like, what's the brand name for my personal spirituality, you know, that revolves around somewhere between Burning Man, New Orleans Jazz Fest, and Reggae on the River. And so California was coined there. And then on cam, who's our president, Creative Director, I called her up, she's been a clap someone I've collaborated with tons over the years. And we came up with our first logo, which is just this, you know, the bear carrying the flag with the California flag, and we just made this logo, then it turns out, you know, and my friend had a lot of extra trim, and no one was doing anything with it. So we started a little edibles line, just with like baked goods, you know, and it was just basically kind of a friends and family and that kind of thing that we were selling to, but we made the logo, and then with the money we took, we built a little website, and the T-shirts and stickers. And we were doing it for fun. I was like, for a minute, I was like looking into like the business of own of being a cannabis church. You know, so I was thinking about that as a potential business model. And, but you know, but then I was thinking more traditionally, I was like, I can't see myself getting on the pulpit every Sunday, and, you know, running, running a church. So we opted for a lifestyle brand as that's sort of what we, we launched with, in 2015. But the brand had really started in about 2008. So, but 2015 was when, you know, we got serious and started an LLC and started, you know, basically making a real company that was, you know, just from like, a hobby to something that started as part time and then eventually became full time.
Adriana Hemans
Church or lifestyle brand, lifestyle related, right.
David Paleschuck
It's like, religion 2.0 – and it comes with merch, too!
Jason McHugh
Instead of donating you just pay for merch. You know, it's more it's a more honest transaction, really, you know? So. But yeah, I mean, you know, hey, who knows? We were we're, we're a company that's still pivoting. There's something to that. I've had some very, you know, because you're there for a while so you can have some long interpersonal conversations and really get to know your co trimmers for sure.
Adriana Hemans
I want to hear from our audience, too. I'm curious. Since we're talking about music festivals, I want to know what's your favorite music festival you've ever been to? Or the most memorable? Maybe it wasn't a great experience. Maybe it was just a memorable experience.
Adriana Hemans
This is the first time we're playing this game and it's called “Who Said It? So we have a quote up here and we have four People who potentially may have said it, and audience please take a guess as to who it is. The quote is this.
“To be successful, you have to look at trends just outside the cannabis industry. That means looking at what’s happening in the wellness or food and beverage space.”
A. Dinesh Penugonda
B. Angela Pih
C. Nancy Whiteman
D. Kristina Adduci
David Paleschuck
What do you think, Jason?
Jason McHugh
I think it's Nancy Whiteman from Wana brands.
David Paleschuck
Let's reveal it. Drumroll, please.
Adriana Hemans
And the winner is Nancy Whiteman.
David Paleschuck
Whiteman, who's done some amazing things, including recently created a charitable organization and the company donated quite a bit. So brava to her.
David Paleschuck
Jason, I'm curious, to talk about the Califari brand. You know how art plays a role in it. Is art the language of the brand? Could you talk a little bit through that, and how you've created art based around strains, and a number of products including skateboards all the way through to merch? Would you talk us through how you’ve leveraged art into your brand?
Jason McHugh
Definitely, over the years, and just studying branding books, like, I've actually geeked out on a lot of branding books, besides your fabulous book, which I recommend to everybody, and, you know, but just in and kind of just understand, like, what's important for brands and things like that, um, one of the things that struck me was, was that, um, you know, if you can find a niche to be number one at, that's, that's something that, that great brands do. And the other there is, you know, to have a mission, you know, we're, you know, we're not just here to sell weed or, or sell art, necessarily, we're, we're on a mission to tell the story and discover the personality of modern cannabis, you know, through strain art, you know, and I think, you know, the strange that people name, you know, some of them are, like, are beautifully names, some of them are super wacky, you know, but that's like, the culture coming from the plant and the farmer and, you know, and that we honor and we think it's really important, you know, so, um, so, you know, so through art and through this mission, you know, part of that, um, what we're also, you know, trying to achieve is, um, you know, sort of embodying, like, the spiritual experience between the consumer and the plant lover. So if we can make a piece of art, and, you know, that strikes people, you know, and, you know, get a memory to, you know, last week or five years ago when they maybe like were had a special time with that special strain or who were you know, and, you know, just can create that, that connection, that that's sort of So, what we're looking to do with our art and with our, with our brand, you know, so, um, so that's Yeah, so like art is, is our language and it's our mission to tell a story through the, through the art, you know, and then you know, and that as I was just thinking about this in general to even and now we're doing more apparel like we've gotten into we've gone from posters we're getting into hats and you know, we're probably going to be new. But one of the things fun about that is, you know, we don't do huge pot leaves. And then we were going when we were sitting out on a mission, you know, I was telling our artists that you know, one of the one of the things you can't use large pot leaves because basically all the cannabis art that's leading up to now it's just always this giant pot leaf that's just that's basically it. So I was I sort of set the challenge that you got to you got to make these designs without using the leaf that's where trying to describe the strain and not just cannabis in general. So that so now after we created a large body of that work now, we'll let some leaves in here and there but and by and large, it's there's no leaks and, and so that's what's fun about that is you could you know, where a Pineapple Express hat or Sour Diesel hat, you know, to work or somewhere out in public. And, you know, it's like, if you know, you know, and if you don't know, you don't know. So like, maybe you see someone wearing a sour diesel hat and you're not a canvas person. You're like, oh, that's like a cute lemon farmer. But if you're a cannabis lover, and you see someone wearing that Sour Diesel, Pat, you're like, okay, I'm going to maybe go say hi to that guy and see what's up, you know,
Adriana Hemans
Like little subcultures within a subculture.
Jason McHugh
Exactly. So it's sort of like now I'm thinking it's a way for people to find each other out there that that are like minded individuals, you know that but that but also like, but don't want to advertise, hey, I'm a stoner to, you know, like, everybody that they're walking by, you know,
David Paleschuck
What I find so intriguing about your brand is visuals. Right? And the imagery is that well, one, it's not stony, I mean, there's a nod to it. And again, there's a maybe a wing to it, right, but, but, you know, there's like an art deco feel, then there's like a trippy LSD, 70s vibe. There's a Peter Max vibe. There's all these different fields, which sort of this mashup, you know, create something unique and special.
Jason McHugh
We've been growing, we call it global artist’s network. So we now have 30 artists that are from 10 different countries, and, you know, pretty equal male, female, between the artists contributors. And you know, part of the notion is just that, you know, especially now with legalization coming out, there's more and more people are coming out of the woodworks as cannabis lovers, so there's not one type of cannabis lovers. It's not all the deadhead hippie, you know, it's that's the younger millennial, it's just, it's all types. So, um, so as much as we can sort of create art that can appeal to all types, you know, the better. That's, that's sort of the mission, but each one is niche, you know, someone who likes the, you know, say the forbidden fruit design might not like the motor breath design that we have, you know, which is like a scary monster truck driving through wreckage, you know, so, um, so yeah, hopefully, hopefully, there's, there's something for, for different types. And one of the fun things is when we do events, and you know, a couple approaches our booth, and they're arguing about, you know, which designs they want to take, and it's definitely a little, you know, window into people's personality.
Adriana Hemans
Are these all different artists?
Jason McHugh
Well, there's, so we have about 30 contributing artists and some artists have done, you know, I think the biggest contributor has done five or six designs. And, you know, a few have just done one offs, a lot of do two or three, when I started, I was like, we're going to do everyone's going to do three, and then they're done. But, um, over time, there's just people that just, you know, just it just some people are going to become unattainable. Some people are just easy to work with, you know, we had a few of our artists blow up during the NFT craze, you know, and stopped doing commissions because they just became famous and well paid during that year. So, which is like, awesome. And so that's, that just makes me happy to see artists get big, too big and famous to work with us. So that's
Adriana Hemans
yeah, we're definitely going to get into that NFT topic in a second. But before we move on to the next slide, can you show us a little bit about the artists that created these two that we're looking at?
Jason McHugh
Yeah, so forbidden fruit is by Fernando Chen Murali. He's an artist from Brazil. Who's amazing. He does like he'll do art just like that there's like taking over a giant building. Um, so he's super talented. And we've only gotten to do one design with him. But we're definitely look forward to working with Fernando again, the other piece is banana glue, by cam, who's our creative director who's basically been, you know, a brand partner since the very beginning and close friend and kind of like a, like, key person that makes everything Sing for us, for California, and she actually is the same person who designed the entire calendar for us, and was, you know, doing the calendar design was, was really cool. Because again, just like it's talking about, like, sort of the storytelling through art, we got to sort of like, you know, tell the story of the season of 2023 VR pieces. So it was kind of like a new way for us to kind of, you know, consider our art and use it in our visual language. So yeah, when you got it, there was also we added a little famous quotations with each month, sort of, you know, that are sort of, you know, influenced by the season, as well.
David Paleschuck
We’re talking about the art, but I don't think we've totally contextualized it. So this is a calendar that that you've put together working with the Last Prisoner Project? Yes. And these are the monthly pieces of art that go into that calendar?
Jason McHugh
Thank you, David. Yeah, so we actually got contacted by a company in Germany who wanted to do a benefit calendar for the German hemp Alliance. And I thought that was a really cool idea. And they ended up not panning out, but then they got me pregnant with this idea of doing a benefit there. And so, I reached out Terri Bailey from Last Prisoner Project, and she agreed to let us do these calendars on with their charity. And so we went off to the races, and this was our first ever benefit art calendar, where half the proceeds go to benefit the Last Prisoner Project. And hopefully the other half go to us doing a new calendar and the new year, because it's been a really just a great project for us. As far as like, you know, a creative expression for the brand. And hopefully, we can raise a little bit of money for one of our favorite causes
Adriana Hemans
Huge fan of Last Prisoner Project, just in case anyone in the audience isn't familiar. Can you tell us about their cause? And what they're up to?
Jason McHugh
Sure, yeah. So I mean, they've been a charity dedicated to freeing wrongfully or, you know, convicted cannabis prisoners, who are nonviolent, and people of color who most likely have gotten a very unfair sentence and treatment and their organization helps identify these people and get them out, helps give them a life when they get out. And it also does, you know, even smaller, cool things just like, you know, letter writing drives to people in jail and, and things like that. And just looking out for, yeah, cannabis, cannabis convicts who should not be there, you know, it's like, um, you know, with the whole Brittney Griner thing coming out, you know, it's like, we're so glad that she got freed and that that that ordeal is over, but it always, you know, shines a light on just like, how many people are locked up just here in the United States for the same thing and how insane that is. So, so, yeah, so that's, that's the Last Prisoner Project.
David Paleschuck
That's pretty awesome. And I think again, it's amazing that you're able to combine art and cannabis, and take that energy and focus it on social equity and the things that are meaningful to not only the industry, but to society as a whole. That's, pretty cool.
Jason McHugh
You know, definitely feel lucky to be able to do anything and you know, and, you know, the, the problem is, unfortunately, the problems in cannabis don't end there. You know, so I wish there's, like, you know, there's just more things more and more things continue to come to light where, you know, there's, people need help, and there's desperation and, and it shouldn't be like that.
David Paleschuck
So speaking of art, Jason, you know NFT As we you touched upon that a little bit earlier, and you spoke about how for some of your artists, it's blown up for them. You know, you also, I don't know if you meant this intentionally, but you mentioned that year, which I kind of chuckled that like that. Tease, you know, as if we're still as hot as they were, but I'm curious. I, I have heard many people talk about NFTs within the cannabis space in ways that don't make sense to me. I've heard other people talk about NFTs related to art and related to other things that do make sense to me. Could you know, help us get our head around? Art in NFT's and cannabis and NFT's? And are those the same thing? You know, are they different things? Like what? What's the buzz all about? And how are you leveraging it?
Jason McHugh
Okay, yeah. Yeah, it's such a, such a, it's a rabbit hole of a question and a thing. And, you know, so let's see, I'll do my best here. But you know, so. So yeah, being an art company. As soon as the NFT craze kicked in, which is the beginning of 2021. We got called up by our friends at Marietta capital, saying, We got to do an NFT project, and we want to invest in California and do NFT's and we're like, great, you know, let's, let's do it. And so, you know, so we launched five benefit NFTS on for 2020 21, and sold all five and that was also a benefit for Last Prisoner Project. And so, you know, so we did our first five NFT's and we said, Okay, what the hell are NFT's? Actually, let's do some research and figure this out. And so, so I definitely, you know, did a deep dive into the world of NFT's trying to determine exactly what California's next move would be for that, you know, so, um, you know, so, you know, like, right now, you've got, like, I think the biggest sort of cannabis NFT thing is called the crypto Cannabis Club. And they're, they basically, I think, I feel like they're, that entity is sort of covered the market for basically being like, a discount club for cannabis lovers. You know, so if you own one of their, their crypto heads, you know, you get all these perks. And so a lot of the big deal with NFT's is utility, you know, okay, that's a nice piece of art. But what does it get me? Does it have some kind of value? Is it going to blow up and its eath crypto value? Or is it going to get me access to discounts? Or am I going to be part of a club or everything, you know, NFT asked to have some level of utility or use out in the world at least, for a lot of these plays, you know, that I've seen, um, you know, I'm, I'm the owner of a blazed cats and FTS, I've got two blazed cats and the blaze cats were launched by this group. That was also the user benefit and FTEs for mental health. And these guys were trying to take the piss out of stoner cats, which was the play by Ashton Kutcher. And I just kind of thought that was cute and interesting. So I joined them. But you know, right now, I'm getting hit up by something called Canna land, which sounds super sketchy. it's a cannabis coin. I've tried one a few free I haven't gotten to try to cash them in because it just seems weird. But um, you know, but so I'm, you know, I'm, and I've been looking into how I'm going to launch NFT still for us. And I'm, and I'm deep in the R&D stage for that, really, to be honest right now. And my interest in them is twofold. I will, I think, I think moving forward, I think there could be value in interest with NFTS tied to consumption lounges, because, you know, you know, and I believe in NFT's that kind of can create community because I've seen them do that. Well, you know, so I could see NFT's and consumption lounge just kind of working together. Well, because NFT is outside of the crypto space, the value in the NFT has nothing to do with the value of crypto going up and down which we know is now a volatile space and subject to any hills or valleys at any time. So I'm so if it's something that's connecting you to a community, then I see value there. You know, and for California, I, um, we're going to be launching a loyalty rewards, club sort of thing and the new year. And so I'm thinking about, if we can make NFT's part of prize inventory, then we'll do that because that's, that's a great ad for us. As you know, NFT's there's free shipping with NFT. So if somebody is winning an NFT poster? You know, I can email it to them via, you know, a crypto wallet. Whereas somebody wins poster, a shirt or something, we got to send it to them, and it costs more money.
Adriana Hemans
For proof of attendance.
Jason McHugh
Yeah. Well, we're doing maybe for events. We're actively looking to, to partner with consumption lounges. I'm actually in talks with one in Nevada. You know, we're interested in doing sort of cobranded packaging deals and creating immersive lounges. Within consumption lounges, you know, we're talking about a mini lounge that we, you know, a little Califari space that you go in, to within a larger space. So, we're interested in all those things and how you know, you know, just like that, we were interested in creating immersive art experiences for cannabis lovers. And if we can work NFT's in as a way to, I don't know, to be the either to create membership or community or give people something of value or interested in that, you know, we've definitely looked into the different ways that you can gamify and NFTs, I'm super interested in that. But at the same time, you know, there's, you know, it's time consuming worm rabbit holes that you can go down to, so if you are it can just take over, it's mindful of that.
David Paleschuck
This all really plays into your sweet spot, when you think about it. I mean, we were talking about earlier about creating events, creating musicals, you know, we were talking about the Rocky Horror Picture Show, we were talking about all these things where people come to participate, and, and that, you know, that added value that that VIP experience, whatever those things are, that made sense to me with NFT's the truth is, I mean, the truth is, is that, you know, those things all existed before NFT's did, right. And so, you know, this NFT is this digital link from, you know, digital thread from things that already existed. And that's why I often question their value, like, Hey, you can have a partnership with a consumption lounge, and only people that are loyal followers or, or have a special t shirt or show up in something that they've gotten from, you know, from California, like that stuff has already been done, you know, so, so I often question What's the value? You know, at least the way people are talking about using it, but, but it's always intriguing to me, and I guess, you know, you said it 2021 It was the super-hot topic. And, and I guess, you know, I think it was burnt Banksy, who bought a Banksy and then burnt it and filmed it and got more for the filming of a Banksy. I mean, it was, you know, a crazy, crazy year in the art world as well. So. So it's interesting. I'm curious, you know, how important is branding in the cannabis equation?
Jason McHugh
I think now it's more important than ever, you know, um, you know, it's the funny time because, you know, especially in California, you can go buy cannabis just about anywhere, you know, or definitely in New York, but you know, if you want repeat customers, you know, it's, it's super important. You know, I think I mean, you know, for us too, if, like, getting if we were just trying to sell cannabis, we would be out of jobs right now. But, um, but you know, and having created a brand, and we have likes to go forward in, you know, then like, what's, like, I'll just, you know, the q4, for us has been very painful. You know, and I think if we didn't have a brand, we wouldn't be moving into the new year, even, you know, because, you know, just straight cannabis sales have been, you know, nothing short of a beating, you know, for most people in the state and we're no different, branding is very important for repeat customers and, and really just kind of like, for me, it's like, kind of everything in the space.
Adriana Hemans
Yeah, all about creating those experience. So Jason, we're almost at time but I have one more question for you. Can you recommend a book a movie or an experience that business people in cannabis should know about?
Jason McHugh
Book? It's called “Marijuana On My Mind” by Timmen Cermak, MD. It's incredible, because he's coming from a doctor's perspective, but he's also able to speak on the culture. And, and so that's the book I'm most excited about right now, just kind of the one that had just started a few weeks ago. So and then, you know, again, as I said, I've read tons of books about branding over the years, I don't have a specific one to read, but, but when I got David's book, I was like, I was it just kind of just the breakdown of how, you know, just all the different types of brands, like I've thought, okay, he's not going to, he's not going to, he's not going to be able to define Califari in this book. And then I'm like, Ah, damn, there we are. And our type … so I'm so ready.
David Paleschuck
While I said, there were 14 cannabis brand archetypes – it’s a moving and evolving thing. like that's it. I said to Swami and Nicky of Swami select, they're the 15th, because now there are spiritual brands. So I think brand archetypes should keep growing. They're not mutually exclusive. They're layered, you know, they could be an art brand, and a social equity brand, and many other things layered, but it's those hooks that catch our attention. And as brand makers we should be aware of them.
Jason McHugh
Definitely, I mean, at that, yeah, it was just it was just a breakdown, it just gave me an understanding of just where we sat in the larger equation and, and how that worked. And you know, , in the future, there'll be no hybrid archetypes, brands, right. And maybe we're one of them, because we're trying to bridge the art and the spiritual. So we haven't, we're more focused on the art, but, you know, we're going to call Swami up, do a collaboration with them.
David Paleschuck
I think the more things that are in society, the more things that change, the more brands will change, right, you know, brands, reflection of where our interests and where our focuses are.
Jason McHugh
He was he was the doctor that got David Crosby into rehab in the 70s, and 80s. And so he's on the frontlines of all things, rock and roll. And I guess, this guy, timid sir Mack is the associate that they basically send all like the drug patients to this guy. And he was really good at counseling them and just did a lot of like field research. And it's culminated in this book. And just like, just again, just from having read the beginning, I just responded to how well he was able to really kind of give the medical doctors perspective, but also really understand the culture at the same time as that. That was refreshing to me. It wasn't just one or the other. So it's like a, an even balance so far.
David Paleschuck
Very cool. Jason, thank you so much for spending time with us. We really appreciate it. You bring so much to the industry. You have so much knowledge. And we're watching what you do. So keep doing it.
Jason McHugh
Right on thank you so much. Appreciate it.
Adriana Hemans
Now we know where to get our 2023 calendar and where to buy our next reading material.
Jason McHugh
Search califari.com or Amazon for the Califari calendar to benefit Last Prisoner Project.
David Paleschuck
Great. Thank you, Jason. Thank you. Wow. And that brings us to the end of another show. We’ll be back next Thursday, December 29th as we review and summarize the year in cannabis, as well as make predictions for 2023. Find out more about Branding Bud Live on our YouTube channel (https://www.youtube.com/@brandingbudlive), and more about our cannabis consulting services at (https://www.brandingbud.com).
Adriana Hemans
Once again, don’t forget to check out David’s book, “Branding Bud, The Commercialization of Cannabis”, the bestselling book in two (2) categories (“Branding & Logo Design” and “Green Business”) on Amazon. You can find out more and purchase the book here:
https://www.amazon.com/Branding-Bud-Commercialization-David-Paleschuck/dp/1936807513
If you missed any of our episodes on LinkedIn, you could find them on our Branding Bud Live YouTube channel (https://www.youtube.com/@brandingbudlive). Find out more about our consulting services at (https://www.brandingbud.com). Thanks, everybody. Have a great rest of your day. Bye!
David Paleschuck
If you miss us in the meantime, you can re-watch today’s episode, or any of our previous episodes, on our LinkedIn page, Branding Bud Live, or on our YouTube channel. There are links in the chat, so give us a follow. Bye!
Adriana Hemans
Bye!