THE SUMMARY

This week's episode is sure to be a treat for all cannabis enthusiasts as me and my co-host, Adriana Hemans dive into the latest happenings in cannabis. Joined with us are two special guests, Brett Puffenbarger, VP Marketing of Green Check Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. Together, we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from hot topics to legalization to consumption trends. Sit back, relax, and get ready to spark up some engaging conversation.

THE CO-HOSTS

David Paleschuck, Adriana Hemans

THE SPECIAL GUESTS

Aaron Salles, VP of Sales & Marketing at MOCA Humboldt
Brett Puffenbarger, VP of Marketing at Green Check Verified

THE TRANSCRIPT

David Paleschuck

Welcome to Branding Bud Live, the live stream that’s 100% THC and 0% WTF.  Every week we speak with business people about the business of cannabis. I’m David Paleschuck, founder of Branding Bud Consulting Group and author of the first book on cannabis branding. I’m joined by my co-host Adriana Hemans, a Marketing executive with over 8 years in the cannabis space. Hi Adriana! 

Adriana Hemans

Hi David. Thank you for that intro. I’m so excited to co-host the show with you. We’re bringing amazing guests from across the cannabis ecosystem to share their perspectives. My favorite thing about Branding Bud Live is that we focus on building community - and we encourage audience participation. It’s not just about us talking, it’s about all of us building something together. So feel free to drop your questions and/or opinions in the chat, and we’ll share them too. 

David Paleschuck

Thank you, Adriana. And thank you, everyone, for joining us today. We have a lot of hot topics to get into today. Today, our topic is, “Four Twenty Free For All”, and we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from legalization to consumption trends. Get ready to spark up some fun & engaging conversation as we chat about: 

• If cannabis could talk, what would it say?

• Thoughts on a national cannabis mascot; and

• Should 4/20 become a state holiday in states where cannabis is legal?

Our guests today are Aaron Salles, VP of Sales & Marketing at MOCA Humboldt, and Brett Puffenbarger, VP of Marketing at Green Check Verified. I’m excited to have them on the show today.

Adriana Hemans 

Me too! Let’s welcome them onto the show. Hi, Aaron & Brett! We have a lot to cover today. So let's just jump in. And let's talk about what’s going on today for 4/20. Let’s start with you, Aaron.

Can you show us a little bit of what you have going on behind you and where you are today?

Aaron Salles 

Happy 4/20 everybody! I'm here in San Francisco at Hippy Hill in Robin Williams Meadow, and we're here at the King Of The Hill competition. I'm with MOCA Humboldt, we're indoor flower growers out of Eureka. So we're here at this competition today as a competitor/judge. All these folks have to enter their samples, and then consume everybody's samples and vote on everything. And at the end of the day, there's $40,000 checks being given out in three different categories. So there's a lot of folks here, getting ready to start consuming their samples excitedly. So forgive me if it's a little loud or chaotic. I think there's a megaphone event coming by.

Adriana Hemans 

$40K … Wow.

David Paleschuck 

What are those categories, Aaron?

Aaron Salles 

We're entering in the flower category. I think there's maybe around 20 – 25 entrants. And for this year, I'd say, rosin is definitely the biggest category, probably about 35 – 40 entrants. And then there's hash, more traditional hash melts, guessing around maybe 25 entrants for that. So this is related to the “Ego Clash” underground event if anybody's heard of that, which is the night before emerald cups, so it's always been traditional that happens right before rolling in Emerald Cup The next day, so it's, it's a competition has been catching a lot of buzz. Berner showed up with his marketing and camera crew last year. So it should be “Burning Man” next year!

Adriana Hemans 

That's awesome. Karli (LinkedIn attendee) says “There's tons of people in Prospect Park and Washington Square Park today celebrating coast to coast!

David Paleschuck 

Washington Square Park, my home away from home. I can't tell you how much time I've spent in Washington Square Park, doing what most people are probably doing there today.

Aaron Salles 

Yeah, the last time I was in San Francisco on 4/20. I told my parents I was going to Great America. I was 17. And yeah, we came to the park instead. It wasn't like this. It was not an organized cannabis event.

David Paleschuck 

Tell us a little bit about yourself, Aaron. Why don't you jump in first?

Aaron Salles 

Sure. I'm the Vice President of Marketing & Sales at MOCA Humboldt, we are a micro-business in Eureka. We focus on growing high quality, indoor flower in soil – not hydroponics. We manufacture, distribute, and have our own retail store. I've been consuming cannabis since the mid 90s; selling it since the late 90s; growing it since the early 2000s. I've worked in a variety of different license types, from testing to manufacturing. Very happy to be plant touching. Selling flower with friends of mine, really focusing on doing the best work we can, and putting out high quality product, good messaging and customer service along with it. And I feel if you've got great product and can do those other things half-good, and you’ll be alright. So that's where we're at.

Adriana Hemans 

That's awesome. Well, we're rooting for you to win. Definitely. And, Brett, why don't you tell us what you're up to today? How are you celebrating other than being on the illustrious Branding Bud Live? What are you up to today?

Brett Puffenbarger 

Drinking my Diet Dr. Pepper and hitting my dope double vape pen that I picked up at Benzinga last week. I'm the VP of Marketing for Green Check Verified, the largest provider of banking services to the cannabis industry. So every time I hear someone say cannabis is underbanked, I get rage filled and say just call us. We can guarantee you a  bank account in every legal state. We've also got a pretty awesome marketplace full of some of the best of breed services in payments, insurance, HR, payroll staffing. Basically, if you want to start a business or run your business better, we can probably get you what you need in one convenient place. And as everybody knows, I think I'm LinkedIn favorite cannabis shit talker. So there's that.

Adriana Hemans 

Brett definitely likes to mix it up on LinkedIn. All right question number one and this is for both Brett and Aaron. Should 4/20 become a state holiday in states where cannabis is legal?

Brett Puffenbarger 

I'm going to take the unpopular opinion and say, No.

Aaron Salles 

I'm actually going to go with Brett, I don't think it should be a national holiday. Just because I made a Burning Man comment earlier, I guess which was really making a reference to selling out, and corporatization and commercialization of cannabis. I feel like it would take some of the fun out of it. I wouldn't mind having the day off. But for people in the cannabis industry, I find it really fascinating that a shop would close because it's a huge revenue day. It's a make-or-break day for a lot of shops. You got to be fully stocked and you got to be prepared.

Adriana Hemans 

Yeah. Well, a little background on this while we're talking about it. So this dispensary based in Massachusetts, decided to close on 4/20. And the reason they cited is because they said they wanted their employees to have the day off. And that they should be able to celebrate instead of working, which I thought was pretty interesting, because of what you just said, Aaron, like by a lot of accounts, sales revenue doubles, or triples on this day, basket size is bigger people are shopping craft cross category that otherwise might not be doing that. So yeah, it will obviously have a big financial impact on them. And I guess the question is, will it offset? Will this sort of like positive PR, or will the employee retention offset the revenue loss?

Aaron Salles 

I do want to add that we did shut down the back of the house at our, at our shop, the retail has to be open, but the back of the house is throwing a party they're helping out the front of the house and supporting and there is we are having a festive atmosphere with food and music and people supporting each other given breaks. So we are trying to have as much fun as possible. And we do have production in the back of the house shut down. So just to throw that in there.

David Paleschuck 

And I'm sure it's slightly different in each state with the different, business structures if they're vertically integrated or not. And I'm sure there's a whole bunch of different things that, make it nuanced from state to state. But I think it's interesting that in Massachusetts, they're basically saying let's close on 4/20. That's why we asked if, if perhaps it should be a national holiday and this is maybe a trend that's starting but from both of your answers, it seems like maybe not. It seems like that's not the case. Brett, what's the one thing that's often overlooked by you know about cannabis? What's the one thing that people should know about cannabis? Maybe that they don't know?

Brett Puffenbarger 

So, I'm going to answer this two different ways. I think for the uneducated consumer or the new consumer or the consumer side of that answer. I think it's one that a lot of people would probably say is that THC percentage isn't that important meaning You know, terpenes and other things affect the plant and how it's going to impact you and your day, significantly more than THC percentage. So now I'm going to play my own devil's advocate and say, I think we should work on as an industry, not educating consumers, because we've already lost that fight, right? Like everybody says, We must educate consumers and we have tried, trust me, I've seen it market to where they are right like marketing one on one market the solution to their itch, not the scratch you're trying to sell, right? Meet them, where they are focused on effects based marketing, focus on how it's going to make you feel focus on form factor or some other metric other than one arbitrary number on one label on the back of a thing that we all know is kind of bogus. Not saying we shouldn't educate none of that. But like, you know, everybody knows me. I'm going to take that angle and say, Hey, guys, stop with the education BS. Start talking to them, like normal human beings, right? Like, full stop.

Adriana Hemans 

Right? Not everybody wants to nerd out on the ingredients and full spectrum and all of these sort of like, tactical pieces. They just want to know what how's it going to make me feel? And well, I look cool. I'm doing it. I want to go ahead.

Brett Puffenbarger  

Is this documentary weed? Is this my favorite TV show weed? Is this go to Target weed? Like come on people. Like that's how people are looking at it. Is it clean out the garage weed?

Adriana Hemans 

This leads perfectly into a question from Karli who says, I'm curious what you guys think about how brands can effectively cut through all the noise on 4/20? You want to take that one, Aaron?

Aaron Salles 

Sorry, could you repeat that? There’s a lot of noise at this event.

Adriana Hemans 

How can brands effectively cut through all the noise on 4/20?

David Paleschuck 

Oh brother … we’re asking him, “How to cut through all the noise on 4/20” and he’s at a crowded 4/20 cannabis event with a bad signal and can’t hear us. That’s ironic, isn’t it? 

Aaron Salles 

What? Yeah, sorry. I think I just had bad signal for a minute. I apologize. I couldn’t hear you.

David Paleschuck 

OMG … I’m on the floor …. So the question is … How can brands effectively cut through all the noise on 4/20?

Aaron Salles 

One way is by having a good product and doing good work all year and not having to rely on 4/20. I know, you know, the asks of brands from retails are really big. You know, especially if we're in a position where we're, you know, low on inventory right now. And you know, even doing the promotional level stuff at the retail that they want from us is really hard just because we don't have it. So, I don't know, I'd say doing good work all year and not relying on 4/20. And then sticking to your message on 4/20.

David Paleschuck 

It's super hard to differentiate, you know, amongst everything and all the noise that's taking place on 4/20. But a few things I've seen recently are actually partnerships with non-endemic companies. So like I know Arizona Iced Tea just did something for 4/20. And there were some cannabis companies tied to that. So what's really interesting is I think some of the cannabis companies are working with companies that are normal everyday companies that we know that are interested in 4/20 years. So I think the bridge if or the many bridges that we've been wanting to take place are starting to take place. You know where the where the endemic brands cannabis brands want to participate with non-cannabis companies and non-cannabis companies are starting to like, get onto it like, Hey, this is a Hallmark holiday we've been getting on to 4/20. Otherwise, we're going to miss it. So I think I think if you're one of those brands that can create a partnership with a non-cannabis company. I think there's some great opportunities certainly on 4/20 to get above, you know, the noise and the clutter.

Brett Puffenbarger 

So she answered it, but I would like to double down on what you said for 10 seconds my favorite 4/20 advertisement of all time is BarkBox doing the science kits, right where they gave like big A beakers and rolled lettuce tacos as your little like doggy box To capitalize on 4/20. And I thought that was absolutely astounding. So she asked a specific question in that how can a brand inside of a retail establishment standout? I think the retail establishment piece is a lot easier to crack, right? Like, run discounts throw an event something to increase foot traffic, people are going to be on the prowl. The answer to both though is plan ahead of time, right? Like most people, at least from my point of view are planning 4/20 ahead of time, right? We've all seen the memes this year of like what your boss says, when you ask for April 20 off back in January, you'll know that they're making a plan ahead of time right? market to them before it's too late. Right? Give them the touch points of why you should be the thing that they're looking for when they come in. We've all seen the cookies concept of they drive traffic to a dispensary when you carry their stuff. Think that way. Right? How can I be the product they come in to ask for? How can I A do that and be? How can I then use that through creative partnerships through co-branded stuff through specific setups for your planogram so that you are front and center within the brand. This goes for not just 4/20 If you're a brand going into retail planograms or your friends, spend the extra money ahead of time and make sure it's part of your deal for them carrying it, but they're going to present your stuff in a very specific way, right? Like, take it that step further. Put your shit in the nice little cardboard thing with the display of the packaging, put your stuff with like, you know, the takeaway at the bottom, do something that make sure that that retailer isn't just throwing your stuff into a plastic box on the back shelf that nobody's ever going to pay attention to. Right? Like, because that's happening all the time. You see, like, two little vape pens in the corner of this big box. And it's like, yeah, we carry XYZ brand, but nobody notices it. Unless you're that nerd like me who's like I'm in here looking for like my buddy's brand or like this person I know his brand. Make sure that that's part of your retail rollout. Right think that through ahead of time, how are consumers going to look at your products once they're in there and make sure the retailers are following it secret shop your own stuff people like make sure that you stand out.

David Paleschuck 

What are your thoughts on merchandising, Aaron?

Aaron Salles 

You know, kind of expanding on what Brett said, I one of the things I've found is it's really important to communicate, you know, with retails of what your plan is and what you're doing. And in especially, you know, for us we're in you know, we're still very much in early in our, in our startup mode. And, you know, we tried to do most of our marketing dollars in the retail through products through communicating with bud tenders, and purchasing managers and read the merchandisers in the store to see where our slotting you know, it's going to go and get the best situation we can for us, you know, our flower is, you know, we're terpene forward marketing company, and we are much more successful on stores, where they have smell sales, and coordinating those things and working those out.

David Paleschuck 

Shopping principles aren't really different. One of the things we try to do every week is bridge the real world to the cannabis world. Basic principles of merchandising and customer service and all of that good stuff. And, and that's really what it comes down to, you know, we, we shouldn't be reinventing the wheel. What we should be doing is looking for best practices in other industries that help our industry grow and mature over time. So that said, we have our first audience participation. We do this every week. Let's go to “Strain Your Brain”. Here we go. So because it's 4/20, we're going to throw a little something out about strains. Which one is not a real strain? Is it A. Peanut Butter Breath? B. Slurricane? C. Taco Tuesday? or D. Obama Runtz?

Adriana Hemans 

Take your best guess one of these is not real guests, which one is not a real strain. And while you're thinking about that, I want to call out a comment from Caleb. Hi, Caleb. He says the company I'm growing for has a grand opening of a dispensary today here in the Valley. I think we'll be seeing a lot of grand openings across the country on this day. And probably some deep discounts there too. Oh, we have one vote for de Obama Runtz. Yeah. Thanks, Karli. 

David Paleschuck 

Not a real straight although I have a feeling our questions should have been today. Which one is the real Aaron Salles and/or Brett Puffenbarger because they always seem to be confused with one another? Every trade show we seem to go to. People seem to say, “Hey, I just saw Aaron and Aaron might not have been there or he was somewhere else or I just saw Brett.  

Aaron Salles 

I definitely have turned down several drinks in Vegas. You know, on behalf of Brett and the drinks were usually purchased anyways afterwards. Thank you.

Adriana Hemans 

Yeah, you're not taking advantage of being a doppelganger. Work on that!

David Paleschuck 

Well, so let's, while we're waiting for more answers to come in, let's ask our guests here. Brett, what do you think? Which one is not a real strain?

Brett Puffenbarger 

So I'm going to have to go with Taco Tuesday. Mostly because fun fact. Probably the greatest weed I've ever smoked in my life was Obama Runtz from some hole in the wall dispensary in Portland once so I know that one's real. Peanut Butter Breath sounds real. And I know I've had Slurricane before.

Adriana Hemans 

We have one vote for Obama Runtz one vote for Slurricane and one vote for Taco Tuesday. And the answer is Taco Tuesday. Caleb you got it right. Taco Tuesday is not a real strain.

David Paleschuck 

So Brett, I have a question for you, you know, for better or for worse. Was there a moment in history that the perception of cannabis changed?

Brett Puffenbarger 

For me or for the world?

David Paleschuck 

I'll let you decide that.

Brett Puffenbarger 

So for the world, my perception of cannabis changed. So like, growing up, I was not a consumer of cannabis. But I was a seller of cannabis, because I'm not dumb. And I realized my rich cousin and her friends would pay way more than the people around me were playing when I was a kid. So, you know, economics. My personal change was an ex-girlfriend, she was really mean to me. And she said, You're being an asshole, you should smoke some weed. So I did. And my whole life was different. And I thought I was going to be like a druggie. From that point on. I was like, this is a terrible idea, but I'm going to do it to prove me wrong, because I'm that person. For The World. Let's be real here. Michael Phelps has like a million gold medals, like the dude could smelt it and turn into a gold suit of armor. And he's high all the time, right? Like that. Or number two, is when Snoop Dogg and Martha Stewart became like, an odd couple. Like, come on now. Like soccer moms and grandmas the world over were like, I could smoke a joint now. Like if Martha's doing it. I can do it.

David Paleschuck 

That's, that's interesting. I like this one an adorable pair.

Adriana Hemans 

I love it.

Adriana Hemans 

I want to throw a question out to Aaron. And the reason why I'm throwing this question out is because we had a little audience, we had someone that in the crowd where you are chiming in on this question, and I absolutely love their answer. If cannabis could talk, what would it say? Or what would she say?

Aaron Salles 

I should rephrase the bet I did ask a few folks that question and the best answer I got was, it would be loud whatever it is. So I definitely liked my weak loud. I think the other another good answer was let me heal you. That was another I liked those two. Yeah. Let me heal you wildly.

David Paleschuck 

Speaking of the plant, Branding Bud Consulting Group has been working very closely with the N.M.A. (National Mascot Association) on a national cannabis mascot. We're curious to know your thoughts. What recommendations might you have regarding a national cannabis mascot type? Should it be like the Michelin Man or the Geico Gecko? Or perhaps more like a Gumby & Pokey? What are your thoughts on this?

Brett Puffenbarger 

I thought Snoop Dogg was already the national weed mascot. Like I thought just him as a person was that but if I had to pick one you know who I think killed it on the like, mascot game is the connect via with Buddy vote cute little weed guy with his little glasses and as little Bong like running to save the day with scientific information. I vote that buddy just becomes everybody's like, sorry, team over at the Enigma we're stealing it. He's great. We're keeping him I also love the weed tree head man from MJBizCon Last year, I thought that was hilarious.

David Paleschuck 

What about the Pillsbury Doughboy’s stoned uncle?

Brett Puffenbarger 

Hmm, I'd like to see the Colonel from KFC light a bong with his feet up. Like he's a veteran right? He's a Colonel.

Adriana Hemans 

Are you ready? Yeah, we're going to throw out a bunch of statements. And both of you Brett and Aaron answer either with the word “Puff” or the word “Pass”. If you say “Puff” that means you would decline you don't think it's a good idea we're going to throw out products, concepts and ideas. If you say “Puff” you think it is a good idea if you say “Pass” you think it's not a good idea. Don't think too hard about it. You don't have to explain. Just answer don't think.

David Paleschuck 

And only today, if you want to say “Puffenbarger” instead of “Puff” it’s OK. Right, Adriana?

Adriana Hemans 

Smoking weed with Donald Trump. Puff or Pass. Surprising.

Brett Puffenbarger  

Big puff.

Adriana Hemans 

All right, next one. dispensary workers unionizing.

Aaron Salles 

Puff

Adriana Hemans 

Peace, love and harmony?

Aaron Salles 

Puff

Brett Puffenbarger 

Puff … but I'm down for some rabble rousing you always.

Adriana Hemans 

Last one generous industry discount?

Aaron Salles 

Double Puff!

Adriana Hemans 

Okay, so we were just talking about smoking weed with Donald Trump. Both of you said yes. To that, which I find very entertaining. And second question, follow up question. If you could smoke with any historical figure, who would it be and why?

Aaron Salles 

I like to comment on the Trump thing because I don't think Trump's ever smoked weed. And if he's going to smoke weed, it's probably going to be the first time and I'm not going to pass up the opportunity to bring some peace, love and harmony to Mr. Trump's brain. And I, I will, you know, I'll break herb with anyone, you know, as long as it's a peaceful, peaceful environment. So, but I asked a lot of folks you're not surprised. Jerry Garcia was the number one answer about 90% of the time I wanted to be I thought about this question a lot. I go with historical figure, I could go with, you know, my favorite music. Poets or, you know, people to significant people in either growing cannabis or in the, you know, in the activism history. And you know, what I actually kind of settled on was, I actually figured it would be somebody I'd like to have fun with. And I'd like to enjoy myself with. And so then I figured because of the way the question was answered, they had to be dead. And so I would say George Carlin was who I would like to speak with. He's got a lot of those elements (activist, comedian, artist) all those things. So I think he'd be a good time.

Brett Puffenbarger 

If I'm allowed to pick a live it's Dave Chappelle. If I'm not allowed to pick live it's Mitch Hedberg. And on the Trump thing, I will smoke weed with any former president mostly because I want to know if aliens are real, so like, I don't care if you love them or hate them. Like I got some questions.

Aaron Salles 

I thought Lincoln would be a good one. But he wouldn't be able to tell me if aliens were real in and honestly Brett, I thought about saying pre-anti trans Chappelle.

David Paleschuck 

Let's bring it back to 4/20 for a minute. You know, with all the discounts that take place and all the action that happens around 4/20, is it really a money making holiday? I've heard so many different opinions on this. Aaron, because you're the VP of Sales and Marketing and MOCA Humboldt – and you said earlier in the show, that 4/20 can be a make or break day. Could you just talk about the importance of that quickly?

Aaron Salles 

From what I see, it's not fair to look at our dispensary because we're part of a vertical with the more dispensary chains and individual stores I see. Some are struggling and some are doing really well. Of course, the ones that are I tend to the one be scaled a little bit more, if they're managed well tend to do a little bit better. And so I think really what the make or breaks are going to be I think more for the mom and pop shops or anybody who's really not doing well on a daily basis. And either way, you're going get a big influx of people. So from what I see happening in California right now, you know, I talked about all the promos, that is an opportunity for brands to get out there. And if you're not already out there, it's I talked about it being a big ask from retailers, but it is a big opportunity at the same time. So anyways, yeah, I think it's a really depends on your margins depends on your location depends on who your shoppers are on 4/20 versus on a regular day and what products you sell, are they your own products. I think has just so much to do with the business. Any shop that's really doing well. It's just going be another big day. Anybody who's just getting by this is this is your chance to you know, make up some ground. So, yeah, there's a lot going on. And you know, it's the cannabis industry is not a monolith that that definitely applies to retails in California has its own situation. So I can only imagine what it's like in other places where there's a little less competition and a little less, a little less impact on price.

David Paleschuck 

So we have a couple of minutes left. So just to throw out to the audience if anybody has any questions for Aaron Salles, the VP of Sales and Marketing at MOCA Humboldt, in NorCal or Brett Puffenbarger the VP of Marketing for Green Check Verified and LinkedIn provocateur cannabis influencer. Did we just call him that? Yes, we did. And, and both of these fine gentlemen are always busy, always opinionated, and, and have so much experience, both, both individually and together – and now's your chance to ask a question if anybody has one on 4/20. And that said, Brett, are there any stoner stereotypes? I mean, we're Adriana and I are here in baseball caps and beards. You know, kind of making fun of the bro you know, stereotype but there's so many stereotypes that hearing here we go. Yeah, there's, there's evidence. But, you know, there's so many different stereotypes. And in some ways, we reinforced those stereotypes on 4/20 by smoking, you know, four foot long, pre rolls that that had been made up, you know, in front of the White House and things like that. What are the stereotypes that you think you know, need to kind of say goodbye?

Brett Puffenbarger 

That stoners are lazy. Get out of here. We might be a little late sometimes. But I know a lot of stoners that, like went to grad school work 16 hours a day bust their ass doing all kinds of things are entrepreneurs and lawyers and doctors and all kinds of ludicrously difficult and involved things. I think that one has to go. I also think it's ridiculous to think that stoners are dumb, particularly like the whole burnout thing. I know people that have been smoking weed since like, Jesus was around or some ridiculous thing and they're totally lucid and functional. And I know people who smoke weed once and act like, you know, stereotypical Cheech and Chong like, What man? They're just, they're bogus. And like, the last one, I think that we need to stop thinking about is everybody who smokes weed is a 20 to 45 year old man. I know a lot of Lady stoners, right? Like I know a lot of stoners, and it use that in a nice way of all kinds of like, you know, class color, age, religion, etc., etc., etc. Like, you know, my favorite meme or emoji or whatever you want to call it that I've seen is the like, every possible iteration of the head on an iPhone text message, and it said, Spot the Stoner. Oh, you can't because they look like everybody else. Like, I want that T-shirt.

David Paleschuck 

We're working on that. We're working on that. Well, Brett, thank you so much, Aaron, thank you so much. I know that. You know, Aaron, you're coming from an event. So thanks for joining us. We really appreciate it. Brett as well, I know you've got a busy day with more podcasts and celebrating 4/20. So thank you so much. We appreciate what you do every day and especially on 4/20. So thank you both for joining us.

Adriana Hemans 

Thank you for joining us.

David Paleschuck 

And that brings us back to the end of another episode. We can't believe it's 4/20 already. This year is flying fast! Thank you everybody for joining us today. We've had a fun silly time with our with our beards and baseball caps. And we thank Aaron and Brett for joining us and for not being offended that we're making fun of the bro culture a little bit on this 4/20.

Next week's show is with Michael Kauffman, the Executive Director of the Clio Music and Clio Cannabis Awards, and he'll be talking with us about what makes a winning cannabis brand.

You can find us on YouTube and on LinkedIn, or RSVP to the link which is in the chat for our next show. You can always find cannabis’s best kept secret at www.brandingbud.com. Thank you so much. Have a great week. We'll see you next week. Bye.

Adriana Hemans 

Bye!

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