Join me, David Paleschuck, author of the first book on cannabis branding, “Branding Bud: The Commercialization of Cannabis” and my guest, Joshua Littlejohn, Co-Founder of Colorado-based, Highgrade Syrups. We'll chat about everything from the cultural aspects of drinking syrup to the business aspects of being an entrepreneur in the cannabis industry today. Listen in to learn more about Joshua Littlejohn and his brand, Highgrade Syrup.