Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Ariel Payopay, Founder of Leira Cannagars, a Washington-based luxury cannabis cigar brand. His smokable creations often come gold or platinum wrapped and cost upwards of $10,000. He and his cannagars have been featured on Vice’s ‘Most Expensivist’ hosted by 2 Chainz. Ariel has taken his brand to Washington and Nevada and is on his way to building a national cannabis luxury brand. Listen in to learn more about Ariel and his take on luxury cannabis brands.