Episode 11: Ariel Payopay, Founder of Leira Cannagars

Podcast
Written By David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert
 

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Ariel Payopay, Founder of Leira Cannagars, a Washington-based luxury cannabis cigar brand. His smokable creations often come gold or platinum wrapped and cost upwards of $10,000. He and his cannagars have been featured on Vice’s ‘Most Expensivist’ hosted by 2 Chainz. Ariel has taken his brand to Washington and Nevada and is on his way to building a national cannabis luxury brand. Listen in to learn more about Ariel and his take on luxury cannabis brands.

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
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Episode 12: Brad Douglass, Ph.D., VP, Intellectual Property and Regulatory Affairs at The Werc Shop
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Episode 10: Christi Campbell, Esq., A Cannabis Brand Attorney at Duane Morris LLP