ABOUT.
Branding Bud Consulting Group leverages decades of experience and expertise across content and design, product development, packaging and retail development, marketing, brand licensing, and strategy into the cannabis industry.
We seamlessly apply our expertise to our client’s business objectives, creating purpose and synergy. At the heart of what we do, we are guided by the following four pillars:
David Paleschuck, Founder & CEO
POSITIVITY.
We are optimists. We value truth and ideas that create affinity, community, and advocacy.
CREATIVITY.
We are inventive and embrace curiosity. We respect diversity of opinions, ideas, skills, and perspectives.
ANALYTICS.
We are methodical and use our pragmatism and insight to uncover opportunity.
ENTREPRENEURSHIP.
We are imaginative and take calculated risks to create better results.
“We marry deep market insight with cutting edge creativity to help our clients shape the future of their category, through single brands or entire portfolios.”
DAVID PALESCHUCK
FIRST TO WRITE THE BOOK ON CANNABIS BRANDING.
HERE’S WHAT THE EXPERTS ARE SAYING:
“This book provides an indispensable perspective for entrepreneurs, brand creators, and marketers as they get ready to establish themselves in this very promising industry.”
BRIAN WANSOLICH,
CO-FOUNDER LEAFLY.COM & HEADSET.IO
SCHEDULE A FREE 15 MINUTE BRAND CONSULTATION WITH THE AUTHOR OF THE FIRST BOOK ON CANNABIS BRANDING
CONTENT CREATION.
In an age where consumers make buying decisions based on brand values, identity, and culture – crafting the right message is key. We help brands achieve new levels of growth by crafting compelling communication strategies and engaging content.
BRAND DEVELOPMENT.
Brands are business assets that create future value. Our approach to brand development focuses on demand today and loyalty tomorrow. Creating a brand requires more than designing a logo. A brand starts with the promise of its creator — and all the assets that support that promise. Our brand development services include but are not limited to:
Naming
Logo Design
Story Telling
Graphic Design
Colorization
Brand Pillars
Voice & Tone
PRODUCT DEVELOPMENT.
Our process is creative, strategic, and customized for each client. We have no signature style, because each project has its own path, its own story and its own look. That’s the best part of the creative process. It’s also the best way to make a difference in the marketplace.
Research
Form Factor
Development
Dosing
Regulatory
Sourcing
Production
When Evergreen Herbal, Washington state’s number one cannabis-infused beverage manufacturer decided to build out their line of carbonated beverages, they used data to inform them of the market, and its potential unmet consumer needs.
After qualitative and quantitative research was done on cannabis consumers in both Eastern and Western, it was revealed that many Veterans suffering from PTSD, while not pro-cannabis, were seeking a form of pain relief they could self-dose as needed.
The key was getting over the stigma and stereotypes of cannabis and offering up a discreet method of consumption.
The solution is BLAZE AMERICAN COLA. “The Cola Patriots Prefer.”
A red, white & blue, classic carbonated cola designed to tickle your nose while discretely relaxing you with its sparkly, effervescent cannabis infusion of THC and CBD.
Accepted with open arms by veterans and patriots alike, BLAZE AMERICAN COLA immediately became the best-selling, cannabis-infused beverage in Eastern Washington.
RETAIL DEVELOPMENT.
From retail design and buildout to merchandising and planogram development, Branding Bud Consulting Group works with you and your retail team to develop a distinct and unique, custom look for your adult-use retail location or dispensary. Our brand development services include but are not limited to:
Customer Experience
Customer Education
Customer Journey
Branded Interiors
Fixtures & Cases
Merchandising
Planograms
“Impeccable timing combined with solid research adds up to a comprehensive overview of legal cannabis brands and their assets. Get the book now!”
TREK MANZONI,
CO-FOUNDER, DOPE MAGAZINE
SCHEDULE A FREE 15 MINUTE BRAND CONSULTATION WITH THE AUTHOR OF THE FIRST BOOK ON CANNABIS BRANDING
PACKAGE DEVELOPMENT.
Behind every great brand is a promise, a story and a culture. We are explorers of whitespace — the region where competitive advantages can be found. Here your brand finds its home, where it can break new ground creatively and engage your target audience. Our package development services include but are not limited to:
Package Design
Label Design
POP Display
Regulatory
Sourcing
Production
BRAND LICENSING.
Celebrating the spirit of ingenuity and entrepreneurship, our Licensing Division is dedicated to helping cannabis brands bring their unique products to the national legal and medical markets through licensing, strategic collaborations, and other pathways. Our brand licensing services include but are not limited to:
Business Development
Due Diligence
Negotiations
Guidelines & SOPs
Quality Control
“Few people could have written the first book on cannabis branding. David’s experience in consumer product goods, lifestyle marketing, and cannabis culture allows him to view this new and exciting industry in ways that many others can’t. Great insights and a great read.”
MICHAEL BLATTER,
FOUNDER, MIRRORBALL
SCHEDULE A FREE 15 MINUTE BRAND CONSULTATION WITH THE AUTHOR OF THE FIRST BOOK ON CANNABIS BRANDING
PARTNERSHIPS.
We have a long and successful history of identifying and creating new opportunities for our clients, helping them extend their brands into new product categories and markets. Our partnership services include but are not limited to:
Collaborations
Co-Brands
Joint Ventures
MARKETING.
We know and understand the unique consumer segments and varied cultures within cannabis. By crafting campaigns around lifestyles and brand archetypes, we connect with specific consumers and communities through consistent, clear and impactful messaging. Our marketing services include but are not limited to:
Advertising
Marketing Communications
Promotional & Integrated Campaigns
Community Management
STRATEGY.
Celebrating the spirit of ingenuity and entrepreneurship, our Licensing Division is dedicated to helping cannabis brands bring their unique products to the national legal and medical markets through licensing, strategic collaborations, and other pathways. Our brand licensing services include but are not limited to:
Brand
Content
Data
Market
Growth
Product Mix
Pricing
SAY HELLO.
Contact us, and sign up to receive news and information about Branding Bud Consulting Group, The Podcast, and the Newsletter.
Email us: info@brandingbud.com
Thank you to our clients
