BRANDING BUD

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EVERY THURSDAY 11AM PST / 2PM EST

David Paleschuck and Adriana Hemas - Branding Bud Live

Welcome to Branding Bud Live

Join your hosts David Paleschuck and Adriana Hemas for productive distractions for the cannabis industry. Weekly live broadcasts every Thursday at 11am PST / 2pm EST on LinkedIn Live. Join us every Thursday at 11a PST/ 2p EST as we dive into the world of cannabis insights. 🌿 Our episodes are packed with insights for professionals in the cannabis space and are limited to 45 minutes.

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  • 2023 Year in Review and 2024 Predictions - Branding Bud Live Episode 53
    12/21/23

    2023 Year in Review and 2024 Predictions - Branding Bud Live Episode 53

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans for a deep dive into the highs and lows of the cannabis industry in 2023 and unpack the top 10 best and worst events that shaped the landscape.

  • Cannabis and E-Commerce
    12/14/23

    Cannabis and E-Commerce

    Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our CLIO award-winning guest, Patrick Toste, Co-Founder of HIGHOPES, for an insightful conversation titled “Cannabis And E-Commerce.”

  • Cannabis and Online Marketing
    12/7/23

    Cannabis and Online Marketing

    In a market where regulations often pose significant challenges, understanding the nuances of online marketing isn't just advantageous; it's crucial. From demystifying compliance hurdles to capitalizing on digital platforms, our discussion will spotlight the role of online marketing strategies in building brand recognition and loyalty.

  • Cannabis and Consistency
    11/30/23

    Cannabis and Consistency

    The power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering consistency amid a maze of state regulations.

  • Cannabis and Employment
    11/16/23

    Cannabis and Employment

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while seeking employment in this evolving field. We’ll explore the unique dynamics, legal considerations, and cultural shifts that shape the intersection of cannabis and the workforce in our episode titled "Cannabis And Employment" with Raymond Navis, Executive Recruiter and CEO of RW Navis & Associates.

  • Cannabis and the Race to the Bottom
    11/9/23

    Cannabis and the Race to the Bottom

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce competition, stringent laws, escalating taxes, and the volatile fluctuations of supply and demand.

  • Cannabis and Activism
    11/2/23

    Cannabis and Activism

    What is cannabis activism, and how can we take part in it? From advocating for social justice, promoting access to medical treatment, challenging stigma and misconceptions, or pushing for legislative reforms, these are just a few forms of cannabis activism. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we chat with Dale Sky Jones, Cannabis Activist and Executive Chancellor of Oaksterdam University.

  • Cannabis and Craft Beverages
    10/26/23

    Cannabis and Craft Beverages

    This week, we’ll be exploring the latest developments in cannabis-infused craft beverages. From examining the latest trends to uncovering the unique flavor profiles, sensory experiences, and infusion techniques, we’ll dive deep into cannabis-infused artisanal drinks.

  • Cannabis and Product Development
    10/19/23

    Cannabis and Product Development

    This week, we’ll be exploring the latest developments and trends shaping the cannabis industry, with a special focus on the process of product development. From uncovering the latest technological advancements to discussing the nuances of regulatory compliance, this episode lands at the intersection of cannabis and product development.

  • Cannabis and Cannfluencers
    10/12/23

    Cannabis and Cannfluencers

    In the ever-evolving world of cannabis, influencers are making a significant impact. They're not just trendsetters; they're educators, advocates, and champions of the plant. Listen in as we dive deep into the realm of “cannfluencers” – exploring their role in destigmatizing cannabis, shaping industry trends, and sharing their unique stories.

  • Cannabis and Innovation
    10/5/23 •

    Cannabis and Innovation

    Get ready to explore the dynamic intersection of cannabis and innovation. Listen in as we dive deep into the realm of the latest trends, disruptive technologies, and groundbreaking ideas that are shaping the cannabis landscape.

  • Cannabis and Communities of Color
    9/14/23

    Cannabis and Communities of Color

    In this thought-provoking episode titled "Cannabis & Communities of Color", we delve deep into the complex and often unsettling relationship between cannabis and communities of color. From its early criminalization driven by racial biases to persistently disproportionate arrests and convictions, the cannabis industry has an undeniable history of social injustice.

  • Cannabis & Spirituality
    9/8/23 •

    Cannabis & Spirituality

    Embark on a captivating journey in our next episode titled "Cannabis & Spirituality." We'll unravel the connections between cannabis and spiritual enlightenment, spanning centuries of history and contemporary cannabis culture with Swami Chaitanya and Nikki Lastreto, Co-founders of Swami Select.

  • Cannabis vs Marijuana
    8/17/23 •

    Cannabis vs Marijuana

    Join Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans for an exciting episode titled "Cannabis vs Marijuana", as they delve into the nuanced and evolving terminology surrounding cannabis, shedding light on how context and intent are crucial in understanding these terms.

  • Cannabis & Adaptogens: New Science
    8/10/23 •

    Cannabis & Adaptogens: New Science

    THC can reduce stress and anxiety, increase focus, energy, and appetite, and even increase socialization. Adaptogens are also known for decreasing stress and anxiety, increasing focus and energy levels, and aiding digestion.

  • Cannabis Public Relations Or Cannabis Crisis Management?
    8/3/23 •

    Cannabis Public Relations Or Cannabis Crisis Management?

    Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets.

  • Cannabis: Education & Professional Training
    7/31/23 •

    Cannabis: Education & Professional Training

    As the cannabis market continues to grow, so does the demand for skilled professionals who possess a comprehensive understanding of the plant, its various applications, and the complex regulations governing its use. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore "Cannabis: Education & Professional Training" .

  • Cannabis & Veterans: Healing Heroes
    7/20/23 •

    Cannabis & Veterans: Healing Heroes

    Join us as we explore the unique challenges faced by veterans and how cannabis has emerged as a potential therapeutic tool for physical and emotional wounds. Get ready for an eye-opening conversation titled, "Cannabis and Veterans: Healing Heroes".

  • Cannabis & The Media
    7/6/23 •

    Cannabis & The Media

    There is an increasing need to advertise, market, and communicate with consumers about cannabis. This must be done in a manner that is disciplined, ethical, and fact-based.

  • Cannabis Brands & Consumer Behavior
    6/29/23 •

    Cannabis Brands & Consumer Behavior

    Do cannabis brands play a role in shaping consumer behavior and preferences – or is it the other way around? Get ready for an eye-opening exploration into the world of consumer insights.

  • A Close Shave with The Beard Bros
    6/22/23 •

    A Close Shave with The Beard Bros

    What do veterans’, patients’, and prisoners’ rights have in common? The Beard Bros., of course! Join us as we chat with Bill Levers and Jeff Levers, (Beard Bros Pharms.) about their compassion and fight against the corporatization of cannabis.

  • Cannabis & Celebrities
    6/15/23 •

    Cannabis & Celebrities

    Celebrities & Cannabis: Are they genuinely championing the normalization of cannabis or merely seizing a lucrative opportunity? Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they deep dive into the fascinating world of celebrities and their cannabis brands with Steve Bloom of celebstoner.com.

  • Cannabis & Artificial Intelligence
    6/8/23 •

    Cannabis & Artificial Intelligence

    🎧 Cannabis and Artificial Intelligence: A Dynamic Duo? 🚀

    🔍 Artificial intelligence is revolutionizing industries worldwide, and now it's making its way into the cannabis space! 🌿💡 In this episode, we dive deep into the intriguing intersection of cannabis and AI, exploring how this powerful combination is set to transform the industry and enhance the end-consumer experience. 🌌

  • Cannabis & Sustainable Packaging
    6/1/23 •

    Cannabis & Sustainable Packaging

    Join co-hosts David Paleschuck and Adriana Hemans for an intriguing episode of Branding Bud Live titled, "Cannabis & Sustainable Packaging". Discover the fascinating world where the cannabis industry meets sustainable packaging solutions. Together with our expert guest, Kary Radestock, CEO of Hippo Premium Packaging, we' dive deep into the challenges, innovations, and environmental implications surrounding cannabis packaging.

  • Cannabis Design & Lifestyle
    5/25/23 •

    Cannabis Design & Lifestyle

    Join co-hosts David Paleschuck and Adriana Hemans as they delve into the fascinating intersection of cannabis, art, and design. In this episode of Branding Bud Live, they explore the creative synergy between the world of cannabis and the realms of aesthetics and innovation with Sackville & Co co-founders, Lana Van Brunt & Hayley Dineen.

  • The Socialization of Cannabis Beverages
    5/18/23 •

    The Socialization of Cannabis Beverages

    Curious to know more about the historical role of beverages, and how cannabis-infused drinks might reshape social interaction? In this episode, "The Socialization of Cannabis Beverages", co-hosts David Paleschuck and Adriana Hemans explore the socialization of cannabis beverages and their significance in reshaping social drinking with Seng Robertson, Technical Director of Cannabis Research & Development at The Boston Beer Company.

  • Cannabis & The Customer Experience
    5/11/23 •

    Cannabis & The Customer Experience

    Forget about surprising and delighting customers. Just delight them. Close the gap between the promise you make and the experience you deliver. Join co-hosts, David Paleschuck and Adriana Hemans as they chat with Thomas A. Stewart, co-author of the bestselling book “Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight”

  • Cannabis: Flower in Fashion
    5/4/23 •

    Cannabis: Flower in Fashion

    Join us, David Paleschuck, and Adriana Hemans as we explore the fascinating and ever-evolving relationship between fashion and cannabis with Brett Heyman, Founder & Creative Director of Edie Parker. In this episode, "Cannabis: Flower In Fashion", we dive into the connections between these two worlds, exploring how they intersect and overlap in unexpected ways.

  • Cannabis: What Makes a Winning Brand?
    4/27/23 •

    Cannabis: What Makes a Winning Brand?

    Founded in 1959 to honor excellence in advertising, The Clio Awards celebrates bold, creative work that inspires ideas and fosters meaningful connections within the creative community. Today, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications.

  • Four Twenty Free For All
    4/20/23 •

    Four Twenty Free For All

    Welcome to the "Four Twenty Free For All" episode of Branding Bud Live. This week's episode is sure to be a treat for all cannabis enthusiasts as co-hosts David Paleschuck, and Adriana Hemans dive into the latest happenings in cannabis. Joining them are two special guests, Brett Puffenbarger, MA, CCCE, VP of Marketing of Greencheck, and Aaron Salles, VP of Sales & Marketing at MOCA Humboldt – both experts in the cannabis field.

  • Cannabis EDU: Higher Education
    4/6/23 •

    Cannabis EDU: Higher Education

    The cannabis industry is poised for explosive growth, offering a wide range of educational opportunities for entrepreneurs, educators, learning platforms, and students alike.

  • Wellness & CPG: The Cannabis Connection
    3/30/23 •

    Wellness & CPG: The Cannabis Connection

    Research on the role of cannabinoids in treating chronic pain is ongoing. Initial studies with live human tissue suggest that a CBD-Aloe Vera formulation may decrease the activity of pain receptors—which could lead to new approaches to treating chronic pain, including IC/BPS.

  • Cannabis Industry Events: Fragmented and Flourishing
    3/23/23 •

    Cannabis Industry Events: Fragmented and Flourishing

    The cannabis industry is fragmented and flourishing with industry events happening across states, form factors, and consumer segments. This week, Branding Bud Live chats with George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo.

  • MSO Strategies: Regional Roadmaps & Revolving Doors
    3/16/23 •

    MSO Strategies: Regional Roadmaps & Revolving Doors

    It's been a tumultuous year for the cannabis industry, and the shifting legal and regulatory environment has forced many Multi-State Operators (MSOs) to reevaluate their strategies. In this episode of Branding Bud Live, we'll explore the reasons why MSOs are leaving states, regulatory hurdles, market economics, and other production, processing, sales, and distribution challenges.

  • High on Thailand: The Global Expansion
    3/9/23 •

    High on Thailand: The Global Expansion

    Have you heard? Cannabis is legal in Thailand. With over 900 dispensaries and cannabis-related shops just in Bangkok alone, David Paleschuck, the co-host of Branding Bud Live and founder of Branding Bud Consulting Group, has decided to take it on the road to learn more. Within just 8 months cannabis has exploded in Thailand. Once heavily frowned upon and severely penalized, it still has its nay-sayers.

  • Outlaw Brands: Backstories & Bad Guys
    3/2/23 •

    Outlaw Brands: Backstories & Bad Guys

    The story of the “Gentlemen Smugglers” is truly one for the history books. A small group of friends from South Carolina launched a global cannabis smuggling ring. Then in 1971, President Reagan and the War on Drugs came calling and ensnared this small, close-knit group of friends in “Operation Jackpot”, the first Presidential sting. Barry "Flash" Foy was tagged with the federal kingpin statute – Code §848 Continuing Criminal Enterprise – and spent 11 years in prison.

  • Flavor, Function & Form: Cannabis Beverage Development
    2/23/23 •

    Flavor, Function & Form: Cannabis Beverage Development

    The cannabis drinks sector is getting downright crowded, with beer giants Pabst Brewing Company, AB InBev, and Molson Coors Beverage Company all testing cannabis beverages. Longtime cannabis-product developers say the secret to success in the cannabis beverage game starts at the very beginning when products are formulated.

  • Cannabis: Who's Teaching Who?
    2/17/23 •

    Cannabis: Who's Teaching Who?

    Arming retailers and budtenders with the knowledge and tools to create positive and memorable customer experiences is what cannabis retailing should be about. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with their guest, Danny Gold, CEO & Co-Founder, Zoltrain an online cannabis education firm bridging the gap between brands, retail owners, buyers, and budtenders as they discuss “Cannabis: Who’s Teaching Who?”

  • When Cannabis Public Relations Becomes Cannabis Crisis Management
    2/9/23 •

    When Cannabis Public Relations Becomes Cannabis Crisis Management

    Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets.

  • The Ins and Outs of Licensing
    2/2/23 •

    The Ins and Outs of Licensing

    Obtaining a cannabis license entails hurdles, roadblocks, complications, and nuances unique to the industry. Building a national cannabis brand state-by-state in a fragmented and evolving landscape is extremely complicated. Check out the conversation we had with Sara Gullickson, CEO & Founder of The CB Advisors on "The Ins & Outs Of Cannabis Licensing".

  • Building Community Within Cannabis
    1/26/23 •

    Building Community Within Cannabis

    In an industry defined by fragmented state markets and increasing competition, what common goals drive cannabis business leaders to work together? Is there a clear consensus on what needs to change in cannabis? How do we build and nurture supportive business communities? Check out the conversation we had yesterday with Adelia Carrillo and Parisa Mansouri-Rad on "Building Community Within Cannabis".

  • How Non-Plant-Touching Brands Create Authenticity in Cannabis
    1/19/23 •

    How Non-Plant-Touching Brands Create Authenticity in Cannabis

    With so many non-plant-touching businesses and newcomers entering the cannabis industry, how can one tell who’s credible? This week, we’ll be speaking with David Vaneaton, Sr. Brand Manager at Boveda, a humidity control products company to discuss how non-endemic companies can enter and participate in the industry in authentic and meaningful ways.

  • Why Women-Owned Cannabis Brands?
    1/12/23 •

    Why Women-Owned Cannabis Brands?

    Have you noticed a rise in cannabis brands marketed exclusively to women? Catch all the recent “Buy Weed From Women” activity? Read the reports that show a rise in female cannabis consumption? With all of this activity, why haven’t we seen women ascending to the C-suite? Why has the percentage of women-owned cannabis businesses stayed flat or declined? Why is it harder for women to secure capital?

  • The Future of Cannabis Consumption Lounges
    1/5/23 •

    The Future of Cannabis Consumption Lounges

    With the pandemic behind us, and more states legalizing cannabis, a number of cities around the country have announced they’ll allow cannabis consumption lounges. Join co-hosts David Paleschuck and Adriana Hemans along with their guest, Maha Haq, a cannabis consumption lounge consultant as they discuss “The Future Of Cannabis Consumption Lounges” on Branding Bud Live.

  • Cannabis: 2022 Year in Review and 2023 Predictions
    12/29/22 •

    Cannabis: 2022 Year in Review and 2023 Predictions

    A countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. David and Adriana reveal the events that shaped the cannabis industry in 2022 including the partnership between Major League Baseball and Charlotte's Web, research that proves "the nose knows", class action lawsuits brought against pre-rolls brands for potency inflation, the Brock Ollie "Superbowl" ad, and Puff Daddy buying Cresco Labs.

  • Creativity and Cannabis
    12/22/22 •

    Creativity and Cannabis

    Join David Paleschuck and his co-host, Adriana Hemans as they chat with Jason McHugh, CEO, and founder of Califari, one of California's best-known art-based cannabis brands about "Creativity and Cannabis." Listen in to learn more about the Califari brand, and how Jason has leveraged his creative background with the Beastie Boys, Spike Jonez, and Trey Parker into it.

  • Conscientious Capitalism Through Cannabis
    12/15/22 •

    Conscientious Capitalism Through Cannabis

    Featuring an interview with Tyme Ferris, co-host of the "Queer in Cannabis" podcast, and founder and CEO of the Pantheon Collective, a cannabis lifestyle brand forging the way for conscientious capitalism through cannabis. David and Adriana unpack social equity programs across the US, budtender education and we play another round of everyone's favorite game - "Puff or Pass."

  • The Good, The Bad, and The Ugly
    12/1/22 •

    The Good, The Bad, and The Ugly

    David and Adriana enjoy a thought-provoking conversation (and a poke in the eye) with Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Hot topics include sexism in the industry, the infamous "T-shirt guys" from MJBizCon, and hard drug use at cannabis events. Branding Bud Live launches a new audience participation game - "Puff of Pass".

  • MJBizCon Preview
    11/10/22 •

    MJBizCon Preview

    Featuring an interview with James Zachodni, Co-founder of Dope Magazine and Farechild Events, and one of the ultimate party-throwers in the cannabis industry. We'll be previewing the upcoming MJBIZCON week in Vegas and all the happenings around town, including Farechild's "Shangri-La" event.

  • Building a Successful National Cannabis Brand
    11/3/22 •

    Building a Successful National Cannabis Brand

    Flavor, form and function are just the tip of the iceberg. We sat down with Ben Gaines, Director of Marketing at WYLD - the nation's biggest edibles brand. Find out how they parlayed the wilderness and lifestyle culture of Oregon into a memorable brand experience for the entire U.S. market.

  • When Creativity, Cannabis and Commerce Converge
    10/27/22 •

    When Creativity, Cannabis and Commerce Converge

    Interview with Steven Phan, Co-Founder of Come Back Daily, about the evolving NY cannabis landscape. Listen in to learn about everything you don't know about NY cannabis.

  • What You Don't Know About NY Cannabis
    10/20/22 •

    What You Don't Know About NY Cannabis

    Interview with Steven Phan, Co-Founder of Come Back Daily, about the evolving NY cannabis landscape. Listen in to learn about everything you don't know about NY cannabis.

Podcast Archive

Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields.