3/2/23

Outlaw Brands: Backstories & Bad Guys

The story of the “Gentlemen Smugglers” is truly one for the history books. A small group of friends from South Carolina launched a global cannabis smuggling ring. Then in 1971, President Reagan and the War on Drugs came calling and ensnared this small, close-knit group of friends in “Operation Jackpot”, the first Presidential sting. Barry "Flash" Foy was tagged with the federal kingpin statute – Code §848 Continuing Criminal Enterprise – and spent 11 years in prison. Fifty years later, Barry and his friends return older and wiser. They’ve never lost their rogue spirit, belief in the plant or sense of humor.

Listen to Barry field questions about brand authenticity and the challenges he and his brand have faced and overcome, and how these experiences shaped the Gentlemen Smugglers brand identity. Some of the topics cover:

👉What inspires founders to start a brand?
👉How does that inspiration translate into a company's values and products?
👉What attracts consumers to counter-culture brands?

Live streamed on LinkedIn every Thursday at 11am PST/2p EST
Branding Bud Live | 100% THC | 0%WTF

Read the full transcript 🡲

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