10/26/23

Cannabis and Craft Beverages

This week, we’ll be exploring the latest developments in cannabis-infused craft beverages. From examining the latest trends to uncovering the unique flavor profiles, sensory experiences, and infusion techniques, we’ll dive deep into cannabis-infused artisanal drinks.

Some of the questions we discuss include:

  • What are the unique flavor profiles and sensory experiences that cannabis brings to craft beverages?

  • What role do packaging and branding play in influencing consumer perceptions?

  • Who is the target audience for cannabis-infused craft beverages, and the strategies used to engage them?

Read the full transcript 🡲

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Cannabis and Product Development