BRANDING BUD
THE COMMERCIALIZATION OF CANNABIS
HERE’S WHAT THE EXPERTS ARE SAYING:
“This book provides an indispensable perspective for entrepreneurs, brand creators, and marketers as they get ready to establish themselves in this very promising industry.”
BRIAN WANSOLICH,
CO-FOUNDER LEAFLY.COM & HEADSET.IO
“This book is smart and informative! It provides consumer insights and a solid branding perspective that will, no doubt, have a huge impact on the way the cannabis industry is seen and sees itself.”
JARED MIRSKY,
FOUNDER, WICK & MORTAR
The first-of-its-kind book breaks new territory, offering a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them. “Branding Bud” touches upon the political and legal history of cannabis; consumer segments and means of consumption; and how that has informed the legal cannabis brand landscape developing today.
DAVID PALESCHUCK.
AUTHOR AND BEST KEPT SECRET IN CANNABIS.
With over twenty years of global brand building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft ⎯ and over ten years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group, and most currently as Founder & CEO of Branding Bud Counsulting Group – David Paleschuck has played a part in creating many of today’s well-known cannabis brands.
David’s writings on cannabis trends, branding, and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, MG Magazine, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by The Wharton School Of Business Entrepreneur Radio; CannabisRadio, just to name a few.
“Never before has a plant been so misunderstood; and those associated with it, so mistreated. As legalization continues, it’s my hope that we’ll look at cannabis and cannabis consumers in a new and different way.”
David Paleschuck
BRANDING BUD CONSULTING
Branding Bud Consulting Group leverages decades of experience and expertise across content and design, product development, packaging and retail development, marketing, brand licensing, and strategy into the cannabis industry. Learn more.
SCHEDULE A FREE 15 MINUTE BRAND CONSULTATION WITH THE AUTHOR OF THE FIRST BOOK ON CANNABIS BRANDING
BRANDING BUD
100% THC 0% WTF
EVERY THURSDAY 11AM PST / 2PM EST
Don’t miss Branding Bud Live on LinkedIn every Thursday 11am PST / 2pm EST
-
Don’t miss Branding Bud Live on LinkedIn every Thursday 11am PST / 2pm EST -
THE PODCAST
Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields.
Welcome to an exciting journey into the world of cannabis branding and brand development. Our educational courses are your key to learning the secrets of many of the most successful cannabis brands. Whether you're starting from scratch with a brand concept or seeking to enhance your existing brand, you'll have the opportunity to learn from experts who have both consulted to and created many of today’s most successful cannabis brands.
HERE’S WHAT THE EXPERTS ARE SAYING:
“Few people could have written the first book on cannabis branding. David’s experience in consumer product goods, lifestyle marketing, and cannabis culture allows him to view this new and exciting industry in ways that many others can’t. Great insights and a great read.”
MICHAEL BLATTER,
FOUNDER, MIRRORBALL
“Impeccable timing combined with solid research adds up to a comprehensive overview of legal cannabis brands and their assets. Get the book now!”
TREK MANZONI,
CO-FOUNDER, DOPE MAGAZINE
