The cannabis drinks sector is getting downright crowded, with beer giants Pabst Blue Ribbon, Anheuser-Busch InBev and Molson Coors all testing cannabis beverages. Longtime cannabis-product developers say the secret to success in the cannabis beverage game starts at the very beginning when products are formulated.

Watch Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans and their guest, Austin Stevenson, former Chief Innovation Officer at Vertosa, and current Managing Partner at Thomas Green Equities, as they chat about Form, Function & Flavor: Cannabis Beverage Development, originally live-streamed on LinkedIn. Specific topics covered:

👉What are the unique challenges and opportunities in developing a cannabis-infused beverage?

👉Are there strategies and/or techniques from the non-cannabis beverage space that cannabis brands can learn from?

👉What non-cannabis beverage brands are likely to move into cannabis next?

Read the full transcript 🡲