When Cannabis Public Relations Becomes Cannabis Crisis Management
Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets. Then, the vaping crisis of 2019, put cannabis executives, and the industry as a whole, under an unexpected spotlight, ultimately highlighting the safety advantages of the legal market over the illicit market. And as the industry was making headway, the world as a whole was struck by an even bigger disaster, COVID-19. This time, cannabis companies had been cast in a different light, providing an “essential” service. The lesson to come out of this period of uncertainty: Crises are inevitable, and preparing for them is a universal business issue. Listen in to hear co-hosts David Paleschuck and Adriana Hemans chat about “When Cannabis Public Relations Becomes Cannabis Crisis Management” with their guest, Kim Prince, Principal at Proven Media.
