Cannabis: Who's Teaching Who?
Arming retailers and budtenders with the knowledge and tools to create positive and memorable customer experiences is what cannabis retailing should be about. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with their guest, Danny Gold, CEO & Co-Founder, Zoltrain an online cannabis education firm bridging the gap between brands, retail owners, buyers, and budtenders as they discuss “Cannabis: Who’s Teaching Who?”
Reaching consumers in any market requires building and maintaining a relationship with your target audience beyond the product itself. However, success in the cannabis industry requires a little more. Not only must you create a bond with consumers, but you must also create a bond with retail owners, buyers, and budtenders. After all, they're the ones that will be directing consumers to your product — or someone else's. Topics include:
• Who’s responsible for educating the customer?
• What’s entailed in a “positive and memorable customer experience”?
• How do message and tone differ when speaking to a retailer, a budtender, or a customer?
