Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets. Today, however, investment has all but stopped, the industry is imploding, and many cannabis companies are even suing each other. The lesson to come out of this is uncertainty. Crises are inevitable, and preparing for them is a universal business issue. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Jordan Isenstadt, SVP of Marino, a New York-based PR firm, as we discuss “When Cannabis PR Becomes Cannabis Crisis Management”.

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