Cannabis & The Media
There is an increasing need to advertise, market, and communicate with consumers about cannabis. This must be done in a manner that is disciplined, ethical, and fact-based. Join Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, as they chat with Amy Deneson, Co-Founder of the Cannabis Media Council whose mission is to leverage the power of advertising to advocate for mainstream awareness with compelling, wholehearted, people-centered campaigns that promote positive experiences with cannabis – and normalize consumption across generations. Some of the topics we chat about are:
Ending the media moratorium and expanding media channels for the industry as a whole.
Establishing media guidelines and a framework for building media accountability.
Accessing education and resources grounded in science, compassion, and social justice.
