The power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering consistency amid a maze of state regulations. Some of the questions we discuss are:

• What challenges do cannabis brands face in terms of maintaining consistency?

• How do regulations impact the branding strategies of cannabis companies?

• How do these inconsistencies affect product development and innovation?

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