Episode 12: Brad Douglass, Ph.D., VP, Intellectual Property and Regulatory Affairs at The Werc Shop

Podcast
Written By David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert
 

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields.

This week’s guest is Brad Douglass, PhD., who holds the title of V.P. Intellectual Property and Regulatory Affairs at The Werc Shop – one of the better-known terpene labs specifically engaged in cannabis. Brad’s past research has focused on the discovery of drugs, the delivery of therapeutics to the brain, and the production of pharmaceuticals. He is currently an active speaker and opinion leader in the area of dietary supplements, nutraceuticals, and preventative medicine.

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
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Episode 13: Joshua Littlejohn, Co-Founder Highgrade Syrup
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Episode 11: Ariel Payopay, Founder of Leira Cannagars