Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields.

This week’s guest is Brad Douglass, PhD., who holds the title of V.P. Intellectual Property and Regulatory Affairs at The Werc Shop – one of the better-known terpene labs specifically engaged in cannabis. Brad’s past research has focused on the discovery of drugs, the delivery of therapeutics to the brain, and the production of pharmaceuticals. He is currently an active speaker and opinion leader in the area of dietary supplements, nutraceuticals, and preventative medicine.