Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Jayson Won, Head of Creative at Puffco. He is an Executive Creative Director and Entrepreneur with over 25 years of experience leading award-winning creative teams, delivering powerful creative solutions, and creating meaningful digital experiences for some of the world’s most recognizable brands. Jayson has worked with Apple, HBO, Panasonic, MGM, Disney, Polygram, Universal, Paramount, 20th Century Fox, and has been at the forefront of interface & interactive design for years. Jayson is the recipient of many awards including an Emmy and a Telly. Listen in to learn more about Jayson's take on cannabis and creativity.