Episode 6: Jayson Won, Head Of Creative at Puffco

Podcast
Written By David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert
 

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Jayson Won, Head of Creative at Puffco. He is an Executive Creative Director and Entrepreneur with over 25 years of experience leading award-winning creative teams, delivering powerful creative solutions, and creating meaningful digital experiences for some of the world’s most recognizable brands. Jayson has worked with Apple, HBO, Panasonic, MGM, Disney, Polygram, Universal, Paramount, 20th Century Fox, and has been at the forefront of interface & interactive design for years. Jayson is the recipient of many awards including an Emmy and a Telly. Listen in to learn more about Jayson's take on cannabis and creativity.

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
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