Episode 7: Kristina Calvert: Director of Business Development at Canndescent

 

Join David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding with the best minds in the industry. This week’s guest is Kristina Calvert, Director of Business Development at Canndescent, one of California's better known 'benefit-specific' brands. Listen in to hear about Kristina's journey from black-market sales to one of the larger cannabis brands in the regulated CA market.

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
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Episode 8: Nikki Lastreto and Swami Chaitanya - Co-Founders of Swami Select

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Episode 6: Jayson Won, Head Of Creative at Puffco