Join David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding with the best minds in the industry. This week’s guest is Kristina Calvert, Director of Business Development at Canndescent, one of California's better known 'benefit-specific' brands. Listen in to hear about Kristina's journey from black-market sales to one of the larger cannabis brands in the regulated CA market.