Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Marco Hoffman, veteran cannabis brand builder. Creator of legacy brands The 420 Bar, Cannabis Quencher, Sinners & Saints, High Tea, Bad Hombre, and Impeachmints, among others. Co-founder of Venice Cookie Company (VCC), and Founder of Evergreen Herbal, a Seattle-based cannabis processor manufacturing cannabis-infused beverages, edibles, and flower brands. Marco has taken his brand to California, Washington, Alaska, Arizona and is on his way to building national brands. Learn more about Marco and his take on cannabis brand building.