Episode 2: Marco Hoffman, Founder of Venice Cookie Company, Evergreen Herbal

Podcast
Written By David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert
 

Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Marco Hoffman, veteran cannabis brand builder. Creator of legacy brands The 420 Bar, Cannabis Quencher, Sinners & Saints, High Tea, Bad Hombre, and Impeachmints, among others. Co-founder of Venice Cookie Company (VCC), and Founder of Evergreen Herbal, a Seattle-based cannabis processor manufacturing cannabis-infused beverages, edibles, and flower brands. Marco has taken his brand to California, Washington, Alaska, Arizona and is on his way to building national brands. Learn more about Marco and his take on cannabis brand building.

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
Previous

Episode 3: Allison Disney, Partner at Receptor Brands - A Cannabis-Focused Design Firm Based in Chicago
Next

Episode 1: Lawrence Perrigo, the Founder of Saints Joints