Cannabis & Spirituality - Branding Bud Live Episode 41

 

THE SUMMARY

Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans on the next episode of Branding Bud Live, "Cannabis and Spirituality" with Swami Chaitanya and Nikki Lastreto, Co-founders of Swami Select as we explore the timeless connection between cannabis and spiritual awakening.

THE CO-HOSTS

David Paleschuck, Adriana Hemans

THE SPECIAL GUESTS

Swami Chaitanya and Nikki Lastreto, Co-founders, Swami Select

THE TRANSCRIPT

DAVID PALESCHUCK

Welcome to Branding Bud Live, the live stream that’s 100% THC and 0% WTF.  Every week we speak with business people about the business of cannabis. I’m David Paleschuck, founder of Branding Bud Consulting Group and author of the first book on cannabis branding. I’m joined by my co-host Adriana Hemans, Director of Marketing at Green Meadows and my BCF (Best Cannabis Friend). Hi Adriana! 

ADRIANA HEMANS

Hi David. Thank you for that intro. I’m so excited to co-host the show with you. We’re bringing amazing guests from across the cannabis ecosystem to share their perspectives. My favorite thing about Branding Bud Live is that we focus on building community - and we encourage audience participation. It’s not just about us talking, it’s about all of us building something together. So feel free to drop your questions and/or opinions in the chat, and we’ll share them too. 

DAVID PALESCHUCK

We’re here to build community, educate and entertain … so let’s jump into today’s show. I’m super excited today for a number of reasons: 

I'm excited to announce our first show sponsor - High Hopes - A creative agency that specializes in the cannabis industry. With over a decade of cannabis experience, HIGHOPES understands the unique challenges of the industry and helps its clients with better Branding, packaging, website design and marketing. Be sure to set up a call today at ivegothigherhopes.com

Secondly, we have two of my favorite people in the cannabis industry – Swami Chaitanya and Nikki Lastreto, co-founders of Swami Select.

Today, we’ll be chatting with Swami Chaitanya and Nikki Lastreto, co-founders of Swami Select – a cannabis brand based in the Emerald Triangle. I’m super excited to chat with Nikki & Swami today. Some of the questions we’ll chat about include: 

  • What are the common spiritual and philosophical beliefs associated with cannabis use in various cultures throughout history?

  • Are there specific cultivars or varieties of cannabis that are believed to be more suitable for spiritual exploration?

  • How will the future of cannabis and spirituality evolve, especially as legalization spreads?

I’m super excited to chat with Swami and Nikki today. 

ADRIANA HEMANS

Me too! 

DAVID PALESCHUCK

Let’s welcome, Swami Chaitanya and Nikki Lastreto, Co-founders of Swami Select. 

NIKKI LASTRETO

Glad to be here. How are you guys doing? 

ADRIANA HEMANS

We’re great and excited about you being our guests. Nikki, what are you passionate about? 

NIKKI LASTRETO

I’m born and raised in San Francisco at the right time. Because I was a young flower child, I didn't even have to run away to do it, and started smoking weed in 1969, and sold my first lids on the streets at that point. Now, we don't want to talk about that. But it was, I've been on a great cannabis journey my whole life, I feel very, very blessed that way. And living, especially in India for many, many years and other countries, has really taught me a lot about how it's perceived around the world. So I love the question about what's my passion, because I do have a passion. And my passion currently right now is really to change the image of specifically craft sun-grown cannabis, that is being treated as less quality than indoor, which is just totally wrong. And I really this is my whole thing is to just change this image to bring it up to have people realize that if you're truly a cannabis connoisseur, this is what you want. Because it's the purest, it's the cleaner. It's just grown with love and certain care that you just don't get in large indoor greenhouse grows, and, you know, grown regeneratively and all of that. So that's really my passion is and I do that through education through our social media, and also through something I produce every year called the Mendocino craft farmers auction up here in Mendocino County. And we're just trying to raise it up to the level of in Napa, they had the Napa Valley wine auction for years. That's where we're trying to bring it to this level. So people think of Mendocino and they think, well, that's the best weed in the world, you know. So that's my real passion. My other passion is putting on parties, I could put on parties all day. I love doing that. So most of it is about unity and bringing people together to recognize our blessings. 

DAVID PALESCHUCK

I’ll ask the same question of Swami … Swami, what are you passionate about? 

SWAMI CHAITANYA

Well, first of all, I'm passionate about my wife, Nikki. And, you know, we just been together a very, very long time, 40 something years now or something. And it always is fresh and love. But in terms of cannabis I'm really passionate about is similar to Nikki. But what I want to do is enable people to find the cannabis that works best for them, and the methodology for getting there. And so I want to, you know, try and get people to move beyond just well is what's the highest THC? Or is it indica or sativa? Or is it indoor outdoor, and get down to what are really the inner voices within cannabis that can speak to you. And it's through the nose that we know what is going to work for us. And we kind of have a saying that if it smells good to you, if you really liked the smell, it's probably going to be good for you. And it's through the nose. And I want to now indicate that we're working things which way beyond terpenes in terms of the aromas of cannabis terpenes are 40 to 50%, maybe of the aroma but there are many other volatile organic compounds, esters, ketones, aldehydes, benzos, all these other things which make the nose it's never just one thing. And with cannabis, it's also never just one thing. So this plan has 1000 compounds, and you want to find out which one works for you. So go through your all factory senses to get there. That's what I'm passionate about teaching about the nose of cannabis.

DAVID PALESCHUCK 

You know, so as we're talking about new words, and learning new things about spirituality, why don't we just level set for a moment? And, and just define what spirituality is? Adriana, do you want to take this?

ADRIANA HEMANS 

Sure, I can go ahead and read this off. And you can follow along on our chart here. Or if you would prefer, we, you can do a quick Google search. But basically, it's the quality of being concerned with the human spirit or soul as opposed to material or physical things. And this chart really breaks up what it means how we define and separate spirituality versus religion. Right?

DAVID PALESCHUCK 

And sometimes how there's, there's a blending of those two. And we'll talk a little bit more we have some pretty interesting statistics later about spirituality and religion and how they come how they interplay with cannabis. So, so now that we all understand what spirituality is, at least on the definition level, why don't we jump into the conversation? Because? Because there's, there's lots of things that I'm excited to get into.

ADRIANA HEMANS

How far back does the historical use of cannabis for spiritual and religious purposes date, and in which cultures was it prevalent?

NIKKI LASTRETO

Well, as far as I know, it started, the lowest they have recorded right now is 2800 years ago in China, no 2800 BC. So 2800 BC, 1000. Even longer, oh, my God. So 2800 BCE in China, and China's, it's all up there above China in the part above the Hindu Kush area. So that's where it all originally comes from. And at that point, it was used both spiritually and medicinally, which in a way are one of the same, because if you're feeling good, you're going to be able to contact your spiritual self a whole lot better than if you're concentrating on feeling sick. So they had something called the hemp fairy. And interesting in Mandarin. Anyway, the word for cannabis is mA. And which, of course, is also mother, and so many other things. So it just kind of is the mother of all of us, isn't it? It's the original mother plant. So they had the hemp fairy that provided the medicine for China. And then of course, it spread from there all the way down and started to enter the Hindu Kush, into India, all of these traditions into the much later into the Muslim cultures going down into the northern Africa and into that area. And all of these cultures, took it on as, again, not only medicine, but also as a spiritual component to their practices, when they realized what it was doing to their heads. And it was kind of a must have been a coincidence of how they even figured this out that it wasn't just, oh, if I eat this or heat it, it's going to work better than if I don't eat it. I mean, think of all these things, they had to figure it out. Right. And one of them that one of the stories I always love is how was that the Scythians Swami that built the triangular tents. So they would put three sticks together to make a little tent and put some sort of probably animal scan or something over it at that point. And inside and they would put have a little copper piece of stone probably is what it was. And on it they put the cannabis to light it as incense and then they discovered oh my god, we're getting high too. Something's happening here. Our senses are coming to life. So you know, and they found that not only did this make their consciousness more aware, but it also helped them in communication with one another it helped them in hunting and gathering because they were just more aware now of everything around them. So and that of course would also be a spiritual boost. There's no question about it. So I'm going to do Swami has a lot more of the history under his belt. He doesn't wear a belt but some of you has a lot. Okay, yes, a lot more that history. And he's also I have to say has the brain to remember the dates obviously a lot better than I do.

SWAMI CHAITANYA 

Well, first of all, I want to go Back to the, you know, the HA, the hem fairy, and the word Ma. And the fact is that the word is Ma, which is an upward thing. And then Ma, which is mother. And then another way to say Ma is horse. And another way to say Ma is question mark. So I mean, these are sort of like fundamentals of a society, you know, you know, 4000 years ago, but we also want to remember that, in those days, all medicinal healing was spiritual, because the shaman who was doing the herbal gathering, would also have incantations, and magic rituals, they might do magic, dry diagrams, and so on. And that would all be part of the healing. Think of you know, movies as a kid, when you go to a Native American, and you say, the medicine man would be doing all these things to heal someone. That's the most ancient form of medicine, which incorporates both medicinal herbs and also spiritual intervention, you might say. And so that's been characteristic of medicine for so long. And so the idea that the cannabis is something that opens all of your senses, it stimulates all your senses. And then by doing that, you're, you know, your smell, your taste, your sight, your touch, and your hearing. But at the next stage, it also opens your third eye, your sixth. And that's what Nikki was talking about, when all these, you know, in the Scythians, would stick their head into this little tent, they were hotboxing, right, and they would come out and they'd be giggling and laughing. And this is all documented by a famous historian Heraclitus, a Greek historian, he actually witnessed this and wrote about it. And he was already writing in 450 BC or something like that. So now these warriors would come out of the Hotbox giggling and laughing but then also, they would have a higher communication, as Nicky mentioned, through the Third Eye connection, right. So they were kind of telepathic, which meant hunting game or something like that. You can be silent, but still communicate. So it was really elevating one's awareness of the world and sort of the dimension that you're all kind of in the same wavelength.

DAVID PALESCHUCK

Can you share some examples of ancient texts or artifacts that mention cannabis in spiritual contexts?

SWAMI CHAITANYA

Oh, definitely, definitely. Because there's a hole in ancient pottery, they find pottery in these grave sites they've dug up. And this is in the area Nikki mentioned, in the back end of China, the far western part of China, but it's also the far eastern part of the Siberian steppes, and all of that, and the Altai Mountains and the heavenly mountains. And that's where cannabis most likely originated from, it also happens to be the same area where they domesticated the horse. And this is an area that has major archaeological significant says they've dug up these graves from these people, and they find cannabis there and they find what they call a corded ware. And this is a ceramics that were fired. And they were wrapped before they were fired with a cord a string. And that string of course was made of hemp. And so they know this because not all of it burned. So the hemp twisted around the thing made a kind of a decorative surface on the pottery. But then also within the pottery, they found cannabis residues from being burned or also early in the early days, they probably more often made it as a beverage. I remember they didn't have papers, so they weren't smoking joints. And they probably had this little stone hollow stones that they put a coal on top of and did it that way. But they would more often probably would have made a beverage and the famous god of India Lord Suba. He's famous for drinking what we call today Pong, right? And Pong is that substance made from the crushed cannabis plants mixed with some water and it's a wonderfully refreshing beverage.

SWAMI CHAITANYA 

No, because when I make you what you do nowadays, to make the bomb is you would heat as Nicky says you get an iron skillet put a little butter or ghee in the bottom and then put your crushed up leaves and flower in there and just heat it up just so it gets warm. Right and that's the decarboxylation you're talking about. Then you mix it with other things but there's also a way to do it with just the raw flour that's aged right and so as flour gets older, it also turns the THC A into just regular THC just simply to aging So, but anyway, I think they did probably drink it more often than smoke it but it's still a major part of religious festivals in India on of honoring Shiva.

DAVID PALESCHUCK 

Interesting. And I too have heard every so often about fermentation being aware of decarboxylated to so perhaps that's, that's how that takes place.

SWAMI CHAITANYA 

Yes. Like I just said it with some water out in the sun and a covered thing. And we actually do that now not with cannabis. But with fermentation of weeds and grasses here we use as part of our regenerative farming. We let them ferment out in the out in the hot sun, but in a sealed container, and they just sort of bubble up. Like a fermentation. It's not a distillation. It's a fermentation like beer, or wine. Right.

ADRIANA HEMANS 

According to The Cannabis and Psychedelics User Survey (CPUS), how many participants claim a spiritual motivation for cannabis consumption?

A. 12%
B. 25%
C. 37%
D. None of the above 

DAVID PALESCHUCK

Audience: It’s your turn to shine!

ADRIANA HEMANS

Calls out the answer

B. 25% 

The study found evidence of a group of spiritual cannabis consumers who tend to regard cannabis as an entheogen.

Source: U.S. Department of Health and Human Services (HHS)

DAVID PALESCHUCK 

That's right. And so the study found evidence of a group of spiritual cannabis consumers who tend to regard cannabis as an entheogen. Boy, we're really all about words today, aren't we?

ADRIANA HEMANS 

We need a glossary!

DAVID PALESCHUCK 

An entheogen is a chemical substance typically of plant origin ingested to produce a state of consciousness for religious or spiritual purposes.

SWAMI CHAITANYA 

Yeah, yeah. So that's why I call cannabis the everyday psychedelic. Right, you know, if you know, psychedelics are generally, you know, entheogens that is to say, an entheogen is, you know, enables you to witness the Divine Presence and how I would say it. And so, you know, there are many substances that have been used throughout history to make that, you know, jump into the spirit world. But, you know, cannabis can help you do it every day, multiple times a day, if you want. And so that's why it's one of your great allies that but also with cannabis, you don't need to jump into that spiritual dimension. If you want don't want to you it can be more of a, you know, you're kind of more driving the awareness.

ADRIANA HEMANS

What are the common spiritual and philosophical beliefs associated with cannabis use in various cultures throughout history?

DAVID PALESCHUCK

Are there specific cultivars or varieties of cannabis that are believed to be more suitable for spiritual exploration?

NIKKI LASTRETO 

Yes, there are actually, I find that the ones that have mostly it's about the terpenes again, and the ones that have myrcene and linalool and beta-caryophyllene, these would be the ones when those, those terpenes are predominant. Those are going to be the ones are going to take you more into a relaxed calm state of mind, where you're going to be more open to meditation to yoga, to go with the flow, you're not going to want to do something that's going to just get you wired up, obviously, that's not going to probably bring you closer to God right away. But there's so it's more like these calming ones. I mean, for example, even Blue Dream, we kind of laugh about Blue Dream, but is one that would kind of bring you to that place, we have one that we did this year called Blue Samadhi. That we released it through our clubs, Swami. And that's really that what Swami said he described as it creates an economist state of mind. And so that's a combination of wedding cake, watermelon and blueberry muffin. So somehow, those three things and there is a lot of mercy and beta caryophyllene in it. Absolutely. Well, it doesn't have the linalool but it has those others.

SWAMI CHAITANYA 

I want to put in here that are getting away from the terpene percentages, because one of those things that has these fruits, those are esters and phenols, that are creating those aromas. And so what we're saying is that it's more the fruity floral nose cannabis examples that are going to take you to a more ethereal spiritual thing, the more gassy earthy ones, they're going to be more of a zip, zip, get it done, or whatever it is like that. And sometimes the earthy ones are just going to put you to sleep. So if you're really into not thinking about terpenes, think about what is floral and fruit or floral, or fruit in the nose, something that smells like hyacinth or honeysuckle, or maybe Jasmine or something like that. Something well with a blueberry to those are the fruits of watermelon and so on banana, those kinds of things are going to be a little more uplifting, and so on. And, but it's also it's not so much you know what you're using or what you're smoking, but it's more like your headset in how you are smoking it. And you know, we've always talked in psychology, not always, but talk to psychology about set and setting. And so that's very important for how you want to use cannabis spiritually. You know, if you're going to go to the ballgame, or you're going to go out and party or something like that, yeah, sure it gets don't find great. But if you want it for a more meditative thing, then you set yourself to be in that place, you sit in your meditation seat, or you go out in nature, you do something that's going to likewise, encourage that. So the setting will encourage the setting and then the set is your mindset. So I'm not going to just flake off, I'm going to get into the spiritual thing of my higher dimension. So you have to pinpoint that your own decide to use it, rather than just letting the supposedly the Kosovar take you there, which it will, but you have to want it.

ADRIANA HEMANS

How do mindfulness and meditation practices intersect with cannabis consumption in a spiritual context?

NIKKI LASTRETO 

You're right. It's only the intention needs to be there. And but it is good to do a cannabis is going to slow you down, because that's going to help you focus on your breathing and meditation. And just getting to that we were just talking about before being here now. Right? That kind of state of mind, that's exactly what you'd be looking for in that in that sense. We did. The ones we grew last year that were really much in this ballpark would have been the raspberry parfait and Royal Highness both very fruity kinds of things. As well as this other one. And I don't know, maybe it's his power of suggestion. But the lemon sour diesel, because we call it LSD seems to really get you out of your body. You know, and again, I don't know if it's the power of suggestion, but that one really does kind of get you up there. It truly does. And I just want to also, you know, we do not breed our own seeds, we get them from friends of ours in the area, who are professional, you know, been breeding for generations actually, and in this specific area, so we know they're going to go well with our climate and geography. And one of those breeders is a very beautiful man named Daniel Morford at heart rock farms, and Daniel's a third generation breeder and his he's also a poet. You know, he's just got a heart and a poet too. And he once told me something that really kind of summed it up. He says, When you cultivate love, it grows and where love grows, so does everything else. So you know, when you've got a farmer is putting that kind of message into what they're cultivating. That alone is going to also inspire that plant because cannabis is very psychic plant and picks up what's being told it out. actually listens to what we're talking about and thinking about around it, that it will impart that love, as well. So when you soak it, you know, again, another thing about sun-grown craft, each plant is treated with such love and respect. And that comes through in the final product. And if you're going to sit down and try to do a meditation or something who could ask for more than that in the

SWAMI CHAITANYA 

Well, yes, actually, it's something I've been working on for quite some time now, which is a meditation on the chakras, which I'm sure anyone who's done yoga is familiar with, with the word chakra, and those are your energy centers, in your spinal column. And of the five lower centers from the throat down, each one of those has a, a sensory faculty assigned to it. So for the first, I call them energy wheels, the first energy wheel at the base of the spine, the perineum, that's the root energy wheel. And that's associated with your olfactory sense, the faculty of smell, right. And the second one, the second energy wheel, in the genitals, that's with the taste. And the third one in the solar plexus is sight. And the fourth one in the heart is a touch tactile sense. And the first one in the throat, is the sense of hearing. And then in the third eye, they are all in their most theoretical abstract form. And so as you meditate, you go through each one of these energy centers. And you first of all, energize the sense of smell, and then you sort of turn it off, and then you move up to the next one. And you're now in the taste that gustatory sense, and you energize that, and then you turn it off. And as you go up and up, you turn off each one of these sensory inputs, until you then are now cannot get any distraction for and now, you're in the higher mind, and I'll let it go with that. But that's the kind of metaphysical structure that I'm working on, I made a translation of the meditation totally into English. And so it's made it actually much clearer to me. So that's one way you can use. And so if you do cannabis, before you do that, then you totally focused in on any one of those and highlight it.

NIKKI LASTRETO 

And I'd like to say something to that, too. I'm actually taking the word framework kind of literally here. Yantras are things in Hinduism and other traditions, it could include the star David, for example, where you have sacred geometry, and like a mantra is the spoken word, a yantra, is going into a spiritual space state through visual looking at the yantra. So I don't know if you can see it, for example, see, can you see that this is a Sri Yantra around my neck, which is the mother of all Yantras. And it's all of these intersecting triangles. So we plant our garden. In that shape, we have plants at the intersection of each one of the triangles. So if you're in a drone, you look down, you're going to see the Sri Yantra. So this is actually literally incorporating a framework, a metaphysical framework, into the cannabis that we're growing. And then that, that power that Shakti is imbued into the plants as they're growing.

SWAMI CHAITANYA 

So that's the design a geometric design she's talking about. But the geometric design comes is energized through sound. And so along with the yantra, always comes a mantra. And a mantra is a chant a sound, which because it invokes and actually becomes the energy that fills the geometric diagram of the of the yantra. And so when I do when we plant the plants, we put them at the foot of the goddess of cannabis, Ganja Ma, and there's a mantra that we chant for the seeds and then when we plant them, we again chant that mantra for the seeds, so that the intention is there, the setting the set, that's the set. This is we're making this plant as a spiritual tool, the spiritual ally and guide and so it's laid out in that sacred design and the mantra is invoking the energy and the goddess of cannabis is sitting out in the garden supervising it all.

DAVID PALESCHUCK

So our next audience participation is really a true or false question. And the question is, US adults who are affiliated with a religion are less likely than unaffiliated, unaffiliated adults to support legal candidates. Is this true or false? And it's interesting considering so audience this is your chance to shine again, is this a true or false? Answer? But, you know, going back to everything we've just spoken about, you know, it would seem that religious people might be more inclined to, you know, to support the legalization of cannabis, because of this historical, you know, historical references throughout time.

U.S. adults who are affiliated with a religion are less likely than unaffiliated adults to support legal cannabis. 

DAVID PALESCHUCK

Audience: It’s your turn to shine!

True! 

Source: Pew Research Center, November 2022

U.S. adults who are affiliated with a religion are less likely than religiously unaffiliated adults to support broadly legal cannabis. Among people who identify with any religious group, just over half (54%) believe marijuana should be legal for medical and recreational use, while roughly a third (35%) say it should only be legal for medical use. Among unaffiliated people – those who describe themselves religiously as atheist, agnostic or “nothing in particular” – about three-quarters (76%) say marijuana should be legal for both medical and recreational purposes, while just a fifth say legal marijuana should be restricted to medical use. 

SWAMI CHAITANYA 

Now also like to put in that there are actual in India and in various Muslim countries there are sects that use cannabis. Right, particularly amongst the Muslims, especially now maybe not so much these days. But in more recent, recent past, the Sufi sect of the Muslims would go into ecstatic dancing sometimes called dervish dancing. And they would often use and not so much cannabis, but how she should of course derive from cannabis as their inspiration to get high and dance right. And so that's an important realization, and likewise, the sex of Hindu holy men usually wearing orange in India, they start the day wake and bake with a chillum of hash and tobacco. So there are places where cannabis is an actual sacrament in the religion.

ADRIANA HEMANS

Wow, that's super interesting that to have that context there. And if you don't mind if I just go back for one quick second, you mentioned earlier a couple of really interesting sounding cultivars. And I want to know more about your Club Swami, which I think you mentioned, some of those are available through Club Swami.

NIKKI LASTRETO 

Yeah, Club Swami, something, again, all about changing the image and bringing this up to another level. We started club Swami so that real true, cannabis connoisseurs could have access to our very, very best cultivars. So this is what we're saving specifically for them. So being a member ensures that you have access to that, and then you get a quarterly drop, which we can deliver to your home. Or even better, you come to the event, because I love putting on the parties. And that's what I that's where I get my joy. So you get to come to these events out four times a year, we have one in Southern California and one in Northern California and hang out with Nicki and Swami and smoke some fabulous weed and have some snacks. And we usually have some sort of a guest person there that we're going to introduce to talk to everyone and we get there a lot of fun. I mean, this next one coming up, actually, the one in San Francisco is going to be very spiritual with some very New Age kind of music people, there's presenting some music that is based on cannabis. And so there's we tried to bring it up where the one in LA is going to be a pool party, because it's la carte. So you know, we're trying to cater it to the people in those areas. And, and really to create a community again, it's so much of this cannabis is a community creator, if you let it be. And so many people remain still bogged down by the stigmas related to it, that they can't even talk to the person in the next cubicle in their office and tell them that they get high because they're still got this stigma. So that's what clubs Swamis about breaking that stigma. And the way

SWAMI CHAITANYA 

We go about it is gathering up having a place where people who love cannabis can come together and find other people who love cannabis. And they're not ashamed to talk about it, nobody's rolling their eyes or whatever it is. And there's aren't very many places that you can do that, you know, they're you know, and just so think, think about alcohol, there's all these bars and everything. This is a place where you can come and just celebrate being with people who are really excited about cannabis and you get to smoke, you know, three or four new ones that you've never had before.

DAVID PALESCHUCK 

Check out Club Swami. Swami. Nikki, thank you so much for joining us today. This was truly enlightening. And you shared so much I'm, I now have so many thoughts in the back of my mind, I'm going to go start looking things up on the internet and finding out and seeking a little bit more. So thank you, I hope I hope the audience feels the same way. We really appreciate what you do on a daily basis and what you've done for years, and really bringing the true sense of cannabis to the masses. Thank you so much for everything. You really appreciate it.

DAVID PALESCHUCK  

Thank you, Nikki & Swami.

ADRIANA HEMANS

Thank you, Nikki & Swami! 

DAVID PALESCHUCK

As always, that was the fastest 45 minutes of my week! Super enlightening! Thank you! 

DAVID PALESCHUCK 

That’s our show for today. We’ll be back again next Thursday, September 14th, when we’ll be chatting with Roz McCarthy, the Founder of Black Buddha Cannabis and Minorities for Medical Marijuana about “Cannabis and Communities of Color”. Please join us. 

Again, we’d like to thank our sponsor, High Hopes – a boutique agency with over 10 years in the cannabis space specializing in branding, packaging, SEO & marketing. Be sure to check them out at www.ivegothigherhopes.com

ADRIANA HEMANS

We just dropped a link in the chat for next week’s episode. Hit that button to register so you don’t miss it. If you miss us in the meantime, you can re-watch today’s episode, or any of our previous episodes, on our LinkedIn page, Branding Bud Live, or on our YouTube channel. Please give us a follow on LinkedIn to stay on top of everything Branding Bud Live. Please check us out there if you've missed any of our previous episodes.

DAVID PALESCHUCK

You can find our podcast on most podcast platforms including Apple, Google, Amazon, and Spotify. And of course, don’t forget to check out cannabis’s best-kept secret at www.brandingbud.com. Thank you everybody!


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https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kZTJkOTQ4Yy9wb2RjYXN0L3Jzcw

CastBox: 
https://castbox.fm/app/castbox/player/id5462736

Linktree: 
https://linktr.ee/brandingbudlive

DAVID PALESCHUCK

And don’t forget to check out cannabis’s best-kept secret at www.brandingbud.com

Thank you everybody!

ADRIANA HEMANS 

Thanks for joining everyone. Please follow us!

DAVID PALESCHUCK

Thank you everybody. We'll see you next week. And don't forget to check out cannabis is best kept secret at www.brandingbud.com. Until then! 

ADRIANA HEMANS 

Bye


Branding Bud Live – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis. 

🌿Find out more about the best-kept secret in cannabis at👇

www.brandingbud.com

LinkedIn | YouTube

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
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Cannabis and Communities Of Color - Branding Bud Live Episode 42

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Cannabis vs Marijuana - Branding Bud Live Episode 40