Cannabis: Design & Lifestyle - Branding Bud Live Episode 29
THE SUMMARY
What do Playboy® & cannabis have in common? Sackville & Co., of course! Join co-hosts David Paleschuck and Adriana Hemans as they delve into the fascinating intersection of cannabis, art, and design with Sackville & Co. Co-founders, Lana Van Brunt & Hayley Dineen.
THE CO-HOSTS
David Paleschuck, Adriana Hemans
THE SPECIAL GUEST
Sackville & Co. Co-founders, Lana Van Brunt & Hayley Dineen
DAVID PALESCHUCK
Welcome to Branding Bud Live, the live stream that’s 100% THC and 0% WTF. Every week we speak with business people about the business of cannabis. I’m David Paleschuck, founder of Branding Bud Consulting Group and author of the first book on cannabis branding. I’m joined by my co-host Adriana Hemans, a Marketing executive with over 8 years in the cannabis space. Hi Adriana!
ADRIANA HEMANS
Hi David. Thank you for that intro. I’m so excited to co-host the show with you. We’re bringing amazing guests from across the cannabis ecosystem to share their perspectives. My favorite thing about Branding Bud Live is that we focus on building community - and we encourage audience participation. It’s not just about us talking, it’s about all of us building something together. So feel free to drop your questions and/or opinions in the chat, and we’ll share them too.
DAVID PALESCHUCK
Thank you, Adriana. And thank you, everyone, for joining us today. We have a lot to get into today. Today, we’ll be talking with Sackville & Co. Co-founders, Lana Van Brunt & Hayley Dineen. Some of the topics we covered are:
Can design contribute to destigmatizing cannabis?
How can art play a role in shaping the cannabis industry?
Does can dispensary design contribute to the overall customer experience?
I’m super excited to chat with Hayley & Lana today.
ADRIANA HEMANS
Me too!
DAVID PALESCHUCK
Awesome. Well, I'm super excited to introduce Lana and Haley. Should we bring them out?
ADRIANA HEMANS
Let's do it.
DAVID PALESCHUCK
That's what I'm saying.
ADRIANA HEMANS
Where are you guys dialing in from? I'm curious. And then you'd like to hear more about the vision of Sackville & Co.
LANA VAN BRUNT
Yes, I'm in Brooklyn. I don't know if anyone's watching from Brooklyn, but I’m here.
DAVID PALESCHUCK
“Brooklyn in da house!” Woot! Woot!
HAYLEY DINEEN
I'm in Toronto right now. But the company is based in Brooklyn.
DAVID PALESCHUCK
So two Canadians with a New York-based company? I always got the vibe that Sackville & Co. was from New York. I don't know why, but I just got that sense.
HAYLEY DINEEN
Yeah, there's a little grit to it. I don't know what it is.
LANA VAN BRUNT
We started the brand in 2018 in New York. And I think that was definitely a big part of our ethos is trying to bring more of that New York essence into cannabis branding, because obviously, the West Coast had played such a huge role in the branding elements in cannabis as being like the major legal state.
HAYLEY DINEEN
Yeah, nothing was coming out of New York for sure. When we started, so it's really cool to see it. Everyone's hyped on New York. And we've kind of had a chance to like, have our own voice. It's all been really cool to see.
LANA VAN BRUNT
Hayley and I started Sackville & Co. in 2018. And it really just came from, we started talking about it in 2017. And kind of to paint remind everyone that the world of cannabis has exponentially grown in 2017, like Vogue was not writing about weed, it was a very different landscape. So we started to realize with all of the interest and exciting things that were happening in cannabis, that nobody was redesigning the experience of cannabis, there was a lot of effort and impact on the modalities of how we were using cannabis and, you know, genetics and how much THC you can get in, and how quickly and all of those things and it just wasn't, nobody was really considering it as this CPG good that would exist kind of the same as alcohol and be able to be integrated into social life and society and retail and all of the things that we kind of pictured it as. Hayley has an incredible product and fashion design background. And I've worked in advertising, marketing and branding for my whole career. We realized really quickly that we actually could just do this. We started with the signature grinder, and then we built up from there. And then in 2020, we started our private label agency, Sackville studios. We actually do tons of private label for a lot of the cannabis brands you know, and love. We're actually the little secret design and production behind their ancillary merchandise, apparel, kind of anything that doesn't touch the plan.
DAVID PALESCHUCK
Tell me tell me more about the name where the name comes from.
HAYLEY DINEEN
Yeah, so kind of harkening back to Atlanta said in 2018 it was a different landscape where a lot of the brands that we were seeing come to the space really focused on kind of past colloquial secret words for cannabis, whether it was like, not secret, but like grass or the green or the this that really nodded towards the way that we used to talk about cannabis or obviously we still do in some ways, and we really wanted to create a name that had no connotation to it, so that it really didn't have any stigma at all attached to it, and that people could see the brand and not automatically have In association either way, and then that way we felt that they could look into it get to know the brand have more interest without automatically having this preconceived notion of what the brand was what it represented to them because of the history of cannabis. So we really wanted to have that sort of blank slate of a name, which is where Sackville came from.
ADRIANA HEMANS
Cool. When I first heard the name, I was like, oh is Sackville a place? Either an imaginary place or a real place where cannabis has like a different status.
HAYLEY DINEEN
Yeah, it's funny, because since we've launched the brand, and these definitely aren't the reasons why the name is what it is. But we've found out that there was like a Victorian gardener, who was the Victorian era, who was named Sackville, and like, all of these things that people bring to us. And like, oh, is this where it came from? And we're like, no, it's just a word that we liked. And we felt that there was like, zero connotation to it. And we could build the story to it without it having any sort of like, automatic attachment to people.
ADRIANA HEMANS
And what are we looking at here on this slide?
HAYLEY DINEEN
Three of our lovely goods, which the one on the very left is our signature grinder. So that's actually the first product we launched with when we launched in 2018. We were like, Let's test it out. Let's see if this idea has any legs. And we started with the signature grinder. And the idea was really to reconceptualize the way a grinder could look so that it could sit out on your coffee table could be on your mantel, it could be a piece that really integrated with other home good accessories in your space without feeling out of place, or like something you would be ashamed or have some sort of feeling about having out. So that's our signature grinder, then the carry case there is honestly the best utility product because it is a completely smell proof, airtight, waterproof joint case. So you can clip it to your bag, your wallet, your pants to and carry a joint around anywhere you're going. Known being the wiser, so great for festivals, and just generally being out in town. And then finally, this is our New York mug.
HAYLEY DINEEN
Yeah. And it was we call the collection greetings from New York. And it really was an ode to celebrating New York as such a pinnacle place for cannabis culture. And so we took a lot of iconic pieces, like, obviously, the iconic New York coffee club. And we kind of reinvented it in our own way to take a spin on it.
DAVID PALESCHUCK
Even though I live in Seattle, I am a New Yorker. I grew up in New York and the saying is true, “You can take the boy out of New York, but you can’t take New York out of the boy.” And that's why I relate to these things. Coming back to New York after the pandemic, and having gone to a lot of the speakeasies and consumption lounges, I was amazed at all the California brands that I know from the West Coast. It was interesting to see what you're doing and to see a slice of New York. A New York side of cannabis, or a New York experience of cannabis.
LANA VAN BRUNT
The ethos of New York like everyone knows it's just different. And of course New York cannabis. New York brands. Everything has to be different. Like it just reflects a different sense. You know, we don't have we're not rooted in I think what California branding really started of this very wellness kind of like, slow down and smoke this kind of I guess it is just wellness is the word I'm looking for. But you know, the outdoorsy Yeah, yes, the vibe of California cannabis. You know, with New York being a lot more like fucking smoking weed like this is just weed but You know, like this is this is a part of the culture, it's a part of our day. It's a part of everything that we're like storming the streets doing so. Yeah, it's really cool to that people are into it.
ADRIANA HEMANS
You have a really interesting and I want to hear both of your thoughts on how design designers, people that are doing innovative things with either making things from a utilitarian purpose or just from an aesthetic person, how is that influencing cannabis culture in general?
LANA VAN BRUNT
I think basically, the concept of design and cannabis has been separated like any other industry, any CPG good. Anything you have designed is at the forefront of the conception of the product, the brand anything, right? Like ultimately, it's, it follows traditional marketing routes, where you have to really understand your consumer. And you have to design a brand that has a through line across every single touchpoint that communicates exactly to your customer, what you want them to know about your brand, your ethos, the story, the lifestyle, everything, but cannabis, because it was in this illicit market has been separated, I think from those just standard practices that all other industries have, I guess the luxury of being able to access, you know, support tools and agencies and everything of the like that just know how to build and run those types of brands. To us, it's never been a question of separation, like this is a very weird blip in time where it's separated. And there's these, you know, partial illicit and partial legal markets and all of this stuff. But they for us, it has to go hand in hand, like from utility design is utility, like you can't have one without the other, you can't have something that's beautiful, that doesn't work. And you can have something that like people are embarrassed to have. But like works great. It's not nobody wants to throw, you know, keep the dusty shoebox under their couch with their like weed stuff in it. Like you want to be able to step into your adulthood and be able to express the things that you love and express the things you enjoy. For us, it's like the whole industry, I think we'll come up with that. There's obviously a few brands that are really leading the charge on that that whole concept that utility design, and branding are all kind of one piece. We've we always think that and it's so exciting to see brands come to the table. And of course, like we get the have the luxury of also working with those brands on their design. We have our hearts in a lot of brands. And that whole design, utility, all of that is a part of the way that we support them as well.
DAVID PALESCHUCK
That's cool. What brands are getting it right?
HAYLEY DINEEN
I think there's a lot of really exciting things happening in the cannabis space in terms of branding and design. And I think one of the biggest things is really what design is, is bringing different perspectives to the table. So it's allowing people to see this storytelling in this through line, like Lana was saying, I think some examples of brands that are just absolutely killing it. We love what like Drew Martin is doing, they do herbal blend joints, and you can see through their packaging and all of their touch points, this really beautiful, artful way of showcasing design to really tell the story of what the experience will be. So if you look at their patterning on their, on their packaging, you can really get a sense for the end product feeling that you're going to get at the end of it. And I think that's a really important thing because so many people coming into the cannabis space are so new to being able to discern product. So you know, you walk into a store, you don't know how to communicate what you're looking for, or even know exactly the lingo that's on the packaging, to understand the experience that you're looking to get. And I think that design plays such a key role in that and really showcasing more people. Okay, I can see through this visual touchpoint the vibe of this and I can start to engage with that. And I think another great examples like Rose Los Angeles edibles. They do a great job of really through their packaging you get the sense that they are very elevated with Farm to Table like foodie culture experience in in an edible because of the way that their stereotypes storytelling through their packaging through They're branding through their, even their like design language in digital assets. It's very clear the experience that you'll get at the end. And I think that's important for customers to really understand what they're engaging with.
HAYLEY DINEEN
Yeah. Yeah. And they're elegant. And it's just from, you know, even like the compostable shipping boxes to the actual jars and everything. Like they do a really thoughtful job of communicating through packaging design.
ADRIANA HEMANS
I love what you said a minute ago about using design or accessories to step into adulthood. Do you feel like accessories have become more adult? Have they evolved in that way?
LANA VAN BRUNT
Yes, like hands down, I think that we all have, you know, the general assortment of the head shop was, like narrowed in for a, for a college age boy, like that's like what the whole demographic was, or really wasn't an expression of like, different ages, different genders, different style, anything like that it was very, very narrow. So I think that now we're seeing, as Haley said, different perspectives are able to come to the table where, you know, we did recently, Talk series in partnership with New York now, which is a big retail tradeshow outside of cannabis. And that's really exciting. Because obviously, it's like how these accessories are stepping into the new market and what this will look like beyond legalization, and how these brands are really going to start speaking to a kind of conscious consumer. And we had the opportunity to speak like shockingly, so many women like age 60. And up you know, beauty like beautifully dressed Park Avenue women are like smoking they're interested in in wanting to learn more, they want to have their friends over and smoke a joint or, you know, those types of expressions were never considered in the original array of accessories. So I think now you can buy things that match your in simplicity, your home, like where you can, you know, whatever your style is. And you can have it something like, again, we try to make things that would look beautiful on your coffee table or on your mantel or on your bar cart. And it's not something that immediately like, you know, has a big neon green pot leaf on it. And you're like they have matured for sure. And there's still really fun ways to have matured products like it can still be a really engaged and like curious and fun exploration of design and branding, and like collabs and all that kind of stuff. But I think that everything needed to come up.
DAVID PALESCHUCK
Yeah, absolutely. How do you navigate the state to state regulations with branding and states like Florida and New Mexico where images are not allowed while maintaining brand consistency?
HAYLEY DINEEN
We are not plant touching. So that's obviously a huge differentiator is that everything we do is in the ancillary space or in the merchandise space. So we have obviously are lucky in that way. We also work with a ton of different brands that do operate in those markets and are plant touching and it is challenging, I don't lie to you like, we essentially have to create two different two different design options, one for states that are much more regulated, and another one for states that are less regulated. So it may have the same as color story and have notes that are similar in terms of like the design feel But we have to basically create two different options for those two, for those two, kind of regulatory bodies.
DAVID PALESCHUCK
Having been in New York, as I said earlier, in the 80s, and 90s, I owned an art gallery in the East Village. And so and when to many of the shows, like accent on design, and a lot of the tabletop accessory design shows the International Contemporary Furniture Fair, those types of things, and I see a place for you, your products, there are, are those are is the design world open to, you know, to cannabis accessories, right?
LANA VAN BRUNT
Yes, it's actually really exciting. Again, I wish we could drop some of these names. Right now we're working with a few clients that are you know, high end fashion and design brands, like everyone is really interested in stepping into I think, like I was saying earlier, what, how are they going to speak to that kind of Canna, conscious consumer, where every brand has in some form, whether it's just in their marketing materials, or the way that they communicate, like, allow for the conversation in terms of how people have a social life or nightlife or anything. And obviously, that's been surrounded around alcohol. So I think brands are shifting what that looks like to include cannabis. And you know, we obviously like even in the last year, like we've been our stockists, like from, you know, the standard across a bunch of their countries. Brooklyn Museum, like those kinds of places are interested in starting to carry these products. So I'm sure the wave is absolutely going to continue. And I think there's also going to be another level above of that like much higher and space as well, because I think that especially when you can make much smaller quantities and really express like in an art way, like galleries and you know, where they can take on a piece or something, I'm sure that those worlds are going to start to merge a lot more.
ADRIANA HEMANS
Should we jump into an audience participation? What do you think? Let's, since we're on the topic of art, and design and consumers and where they're going to find design centric items, so this stat comes to us from Brightfield. They survey 1000s of consumers every quarter, and ask them all sorts of questions about their lifestyle, and their consumption habits. Here goes:
Consumers with an artistic hobby (painting, photography, etc.) are more likely to consume which form of cannabis?
Flower
Gummies
Pre-rolls
Chocolates
Throw your guesses in the chat.
DAVID PALESCHUCK
Audience, it’s your turn to shine!
ADRIANA HEMANS
We have a number of guesses across the board.
LANA VAN BRUNT
And if you get it wrong, you'll be kicked out I don't actually in my head it's like on a weekly basis all of those nearby vibe.
DAVID PALESCHUCK
All right. Well, Haley, Lana, what are your thoughts on this?
HAYLEY DINEEN
I'm going to go with C. Prerolls just because that's my consumption method.
LANA VAN BRUNT
Me too.
DAVID PALESCHUCK
Should we show the answer?
ADRIANA HEMANS
The answer is B. Gummies.
DAVID PALESCHUCK
Good.
ADRIANA HEMANS
We definitely have people who will be consuming across the board, but there's a slight increase in the likelihood compared to the national average with gummies.
HAYLEY DINEEN
Cool. I guess that's like, if you're indoors, it's probably better. Yeah.
DAVID PALESCHUCK
To me, it’s either about the act of smoking or it's about discretion. Some people simply can’t smell like “weed”.
ADRIANA HEMANS
I bet the answer would be different. If it was people who are professional artists. Do you know what I mean? Like, really hobbyist artists to me? Yeah. Totally. her day job.
DAVID PALESCHUCK
That's a good thought. Do they have their own studio? That's the real question!
ADRIANA HEMANS
We want to thank Brightfield again, I know Adriana call that out. But we want to thank Bethany Gomez, and Claire Kaufmann for helping us with these. They're super helpful. And gives us insight into lots of information in terms of what's really happening in the cannabis space. I'm curious, you know, Haley, how does the role of branding and visual identity, you know, really work in the cannabis space? And, and how can it change? And I know, we've been talking around that, you know, like, all of a sudden, we've up-leveled these things. So you can put them on a coffee table and feel okay about it. But is there more to it than just up-leveling and trying to make things more sophisticated?
HAYLEY DINEEN
Yeah, definitely. I think I touched on this a little bit before. But I think one of the main goals of branding and you know, really, really coming up with your cohesive brand identity, is to communicate with your audience like that's the whole point of it is to be able to give your consumers a very easy way to understand what they are getting from your brand. Obviously, we work a lot in merchandise. And we always have this conversation with people when they're trying to produce merchandise, whether it's for bud tenders, or for consumers, where they're like, I want to produce the cheapest t shirt possible. And we have to remind people that branding is your touch point, it's the time when your customer gets to have a one on one experience with your brand. And especially in the cannabis space, where people have a very hard time knowing how to judge brands and what the quality is or where it kind of sits on the hierarchy of good, better best. If you give out something that is extremely poor quality, and gives that initial reaction to people of being a throw away good. You're then connecting that experience with your brand and with your flour. And so people will naturally have the attitude that if you're willing to make cheap goods elsewhere, you're also willing to make cheap goods with the flour that you're putting out. So I think a lot of the time, people don't want to put the time and effort into the branding the identity through packaging, or merchandise or any of these other ancillary touch points, because it feels like maybe that's not as important as the final good, you know, whether that's pre rolls, or gummies, or whatever. But it is the good that has the most that consumers can judge the easiest because they felt it and seen it and had experiences with it before. So in the same way that when somebody goes into the grocery store, and they can see a bunch of different things on the shelf, and they're able to get an idea of what the brand is telling them through the visual identity. It's the same thing in cannabis. Like, you want to be able to connect with your consumer and let them know who you are, what your product is like. And branding is really the first way that you're ever going to do that.
DAVID PALESCHUCK
You make a really great point, I had a client in the cannabis space, who was focused on the budget. And we were creating an event. And I kept on saying, let's focus on the experience first. And then we'll back into the budget. We'll try to make it for as cheap as we can. But if we start off with let's make the cheapest event, the mindset is off to create a great event.
HAYLEY DINEEN
All the time where people create things that like almost immediately are in the trash or like stomped over on the floor of a trade show. And it's like hundreds of people are walking by and seeing your product stomped over on the tradeshow floor because no one cared about it. And you might not think that that has a like a conscious resonance So with the consumer, but it definitely does say something about the way people value the brand, and the product, and it's, it ends up hurting you in the long run, rather than trying to bring it back to something that's really that feels really connected to your brand and ensuring that you're, you're offering out something that people can start to, like have a good experience with and feel. feel some sort of connection, instead of feeling like, whatever. It's a throwaway again.
LANA VAN BRUNT
Yeah, I was going to say earlier, like, I think that this is again, like I'm like, in have been in the weeds of like advertising, branding, marketing for ever. So some of this stuff is like, seems 101. But the reality is, we say this all the time with clients to like, everything matters. Like I think that there's a sense that there are pieces that you can have thrown away, but you know, from the tone and language you're using on your socials, the way that you express your brand in physical merchandise, the way that your events are, like every single thing, whether you think so or not like it doesn't really matter, because it's happening, like people are taking something away from it. And they're having a perception of the brand, whether you want them whether it's what you want it to be or not. So I think it is really important to even hold on things that you're not fully artfully, like flushed out or they don't have the full, you know, you have to you have to pare it down to 30% of what it should have been or something because they will have a much more lasting impact than I think people think.
ADRIANA HEMANS
I want to call out something that Andrew commented, I think a lot can be taken from the cosmetic industry. Brands build value and value brings people back Do you agree with that about the cosmetic industry?
LANA VAN BRUNT
Yeah, I think that people forget that you again, you're selling a story and a lifestyle, you're not selling a product, like if you don't add value to a consumer, they are not going to buy your products like you it doesn't necessarily mean that you're adding value always in utility, like you could the beauty industry there's, there's 1000 brands of lipstick. So why are we choosing a different lipstick? Like why am I buying this brand? We buy for all different motivators price, style, look, all of these things, right? endorsements, everything is about the value, the pure signaling the lifestyle and impression of what that says that you have that product. And it's really that's why again, that through line of everything matters because you are telling a narrative at every point of your brand. And I think the beauty industry is like it shouldn't exist like that there shouldn't be able to be that many have the exact same product in the exact same store, and everyone have a market share. So it's a perfect example of why branding and that storytelling and creating those touch points and having a meaningful connection to your audience works. Because otherwise, there'd be one lipstick brand and we'd all go buy that lipstick. You know what I mean?
ADRIANA HEMANS
It’s just I want to read this quote from Lana.
“We wanted to be a brand that existed in a genderless space. Any woman who’s running a brand, all of a sudden, it’s a brand for women. Our decision in updating the brand was to make sure that we weren’t creating guardrails for our opportunity to grow because of how we would be defined,” said Van Brunt.
Is your new collaboration with Playboy part of your vision to create a genderless brand?
LANA VAN BRUNT
Yeah, so adding context to that quote, we did a rebrand like less than a year into after we launched and that was because like you're saying, women, there's a specific kind of box that women are put in and for us as soon as we launched, we had a much like cleaner aesthetic, I would say and we were immediately put into a wellness category and we were immediately defined as a brand for women. So when we see the world, we see ourselves as a design brand and we don't see it as a gendered issue. We design products that if you if they meet your style, Stick and they meet your you know who we are the story we're telling meets your ethos we want you to, you know, be a part of the brand and buy the products and kind of exist in this community we're creating. And so it's something that for us, like from the conception of the brand, like we did that really, really quickly, because we wanted to make sure that we had an opportunity to be outspoken about as women about the choices that we're making in our lives. And that was with regards to cannabis use. So I think women are tasked very often with being, you know, subdued and any of their choices, whether it's around sex, or cannabis, or any of these things that women have typically kind of had to be in this puritanical role. Like, we don't do that. I think it's something that our brand ethos of Sackville is that we are proud of the choices we're making the autonomy, that we have to make them and we're creating products that allow us to exist, kind of without that shame, and you can have them out and feel very proud and elegant. And all of the things that all of those stereotypes that exist for women and cannabis, that those would be kind of set aside with, with the way that we're participating with the brand and products. And so the collaboration with Playboy was really, you know, their ethos they've is they've been advocating for cannabis, LGBTQ rights, civil rights, all the stuff from the conception of Playboy, and they cannabis specifically, they've been advocating and giving a lot of money to and supporting legalization since the 70s. And it's something that you know that ethos of we're both brands that are trying to be outspoken about the rights and autonomy of women, and for our ability to make our own choices about the way that we're perceived. And that's something that was a real like, we met Playboy, and we were able to design for them through sacral studios, our private label, company, and then after just really understanding their ethos, and more depth and ours and getting to know each other, it was just such a clear connection on what we're trying to do, and trying to give, you know, women the opportunity to own their image, own their choices and do it without pride or with pride without shame. So yeah, that's where that came from. And we feel really, you know, it was something that we are really proud of, because I think there's still so much progress to be made like we with that earlier, quote, we're still very much positioned as like a lady brand. And I think that that's just again, a thing that if you're women, and you're making something, for some reason, the world, it's like, well, that products for women, as opposed to, like, If a man makes a product, it's for everyone. If a woman makes a product, it's for women. And I think there's also kind of that tie to like women, you know, really needing to make something that has a purpose again to like to solve a problem for women. So I think that, yeah, we're feel really proud about that one.
DAVID PALESCHUCK
Are there any emerging trends or any things you see across the industry or companies you help and support or things that you could sort of call out?
HAYLEY DINEEN
I think the most exciting thing it kind of leads very naturally on to Atlanta just said there about different perspectives. So I think one of the really cool trends that's coming out now is that more people are being outward about consuming cannabis, which means more brands are coming to the table that are offering a different perspective of how they engage with cannabis in their lives. So again, whether that is for wellness, or for the joy of smoking a joint or whether that's mothers or whether that's, you know, women in their 60s on Park Avenue, there's different perspectives coming to the table. And because of that, because of that openness, and that breakdown of stigma, we're seeing so many more brands have to push themselves to actually reflect what people are wanting more. So we're seeing more things come to the table that we haven't before. Like, I think some of the edible brands that are coming out right now are amazing, because they really, instead of everything just being about like making weed brownies, there's some really cool stuff that's coming out whether it's like hot sauces or different salt mixes or, and it shows you that there are different ways that people want to engage in cannabis use and different ways that they want to have fun with it. And I think that the brands that are really coming out and like staking a claim and in a new representation is really, really exciting.
ADRIANA HEMANS
Well, speaking of perspectives, and that was very well explained. Hayley, thank you for sharing your perspectives with us. This has been a really cool fun conversation.
HAYLEY DINEEN
Thank you so much for having us. It's been great to chat through this stuff.
DAVID PALESCHUCK
It's important. I think for other perspectives to come into the industry. You know, for media, people from design coming together to offer the industry more, and again to normalize. That's what we're here to do.
LANA VAN BRUNT
And it's still like, it's a baby industry stuff. Like there's so much space and opportunity. Have a share of that voice and what your perspective is so exciting.
DAVID PALESCHUCK
Thank you, Lana and Hayley. As always, right. We've got we've got great people sharing great advice and great knowledge. That's really what Branding Bud Live is all about.
ADRIANA HEMANS
Thank you, Lana & Hayley.
DAVID PALESCHUCK
That’s our show for today. We’ll be back again next Thursday, June 1st with Kary Radestock, CEO of Hippo Premium Packaging based in California. We’ll be chatting about "Cannabis & Sustainable Packaging".
ADRIANA HEMANS
We just dropped a link in the chat for next week’s episode. Hit that button to register so you don’t miss it. If you miss us in the meantime, you can re-watch today’s episode, or any of our previous episodes, on our LinkedIn page, Branding Bud Live, or on our YouTube channel. Please give us a follow on LinkedIn to stay on top of everything Branding Bud Live.
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https://www.linkedin.com/video/event/urn:li:ugcPost:7066471353532510208/
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Branding Bud Live | 100% THC | 0%WTF
DAVID PALESCHUCK
And don't forget to check out cannabis’s best-kept secret at brandingbud.com.
Thank you, everybody. See you next week. Bye.
ADRIANA HEMANS
Thank you. Bye.
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