Research on the role of cannabinoids in treating chronic pain is ongoing. Initial studies with live human tissue suggest that a CBD-Aloe Vera formulation may decrease the activity of pain receptors—which could lead to new approaches to treating chronic pain, including IC/BPS. Our guest is Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions.

What do cannabis events and other trade shows have in common? The truth is most US trade shows are regional. So why is it a surprise that cannabis events are flourishing in a fragmented industry? Find out the answer to this question and more, as Branding Bud Live streams live TODAY with George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo.

With so many non-plant-touching businesses and newcomers entering the cannabis industry, how can one tell who’s credible? This week, we’ll be speaking with David Vaneaton, Sr. Brand Manager at Boveda, a humidity control products company to discuss how non-endemic companies can enter and participate in the industry in authentic and meaningful ways.