BRANDING BUD

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Episode 4: Lisa Weser, Former Head of U.S. Marketing Communications at AB InBev and Founder of Trailblaze

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Join me, David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and other related topics with the best minds in the industry. This week’s guest is Allison Disney, a cannabis brand strategist, and partner at Receptor Brands, a cannabis-focused agency based in Chicago. This week, I’ll be chatting with Allison about cannabis brands, cannabis consumers, and cannabis marketing.