Product Development:
BLAZE AMERICAN COLA
Our process is creative, strategic, and customized for each client. We have no signature style, because each project has its own path, its own story and its own look. That’s the best part of the creative process. It’s also the best way to make a difference in the marketplace.
When Evergreen Herbal, Washington state’s number one cannabis-infused beverage manufacturer decided to build out their line of carbonated beverages, they used data to inform them of the market, and its potential unmet consumer needs.
After qualitative and quantitative research was done on cannabis consumers in both Eastern and Western, it was revealed that many Veterans suffering from PTSD, while not pro-cannabis, were seeking a form of pain relief they could self-dose as needed.
The key was getting over the stigma and stereotypes of cannabis and offering up a discreet method of consumption.
The solution is BLAZE AMERICAN COLA. “The Cola Patriots Prefer.”
A red, white & blue, classic carbonated cola designed to tickle your nose while discretely relaxing you with its sparkly, effervescent cannabis infusion of THC and CBD.
Accepted with open arms by veterans and patriots alike, BLAZE AMERICAN COLA immediately became the best-selling, cannabis-infused beverage in Eastern Washington.