What do cannabis events and other trade shows have in common? The truth is most US trade shows are regional. So why is it a surprise that cannabis events are flourishing in a fragmented industry? Find out the answer to this question and more, as Branding Bud Live streams live TODAY with George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo.

The cannabis drinks sector is getting downright crowded, with beer giants Pabst Blue Ribbon, Anheuser-Busch InBev and Molson Coors all testing cannabis beverages. Longtime cannabis-product developers say the secret to success in the cannabis beverage game starts at the very beginning when products are formulated.