Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering brand consistency amid a maze of legal hurdles.

Research on the role of cannabinoids in treating chronic pain is ongoing. Initial studies with live human tissue suggest that a CBD-Aloe Vera formulation may decrease the activity of pain receptors—which could lead to new approaches to treating chronic pain, including IC/BPS. Our guest is Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions.

With so many non-plant-touching businesses and newcomers entering the cannabis industry, how can one tell who’s credible? This week, we’ll be speaking with David Vaneaton, Sr. Brand Manager at Boveda, a humidity control products company to discuss how non-endemic companies can enter and participate in the industry in authentic and meaningful ways.

Read the interview with Steven Phan, Co-Founder of Come Back Daily, about the evolving NY cannabis landscape. Listen in to learn about everything you don't know about NY cannabis. "Branding Bud Live" offers productive distractions for the cannabis industry with weekly live broadcasts every Thursday at 11 am PST / 2 pm EST on LinkedIn Live, where you'll meet many of the industry's top influencers and thought leaders.

The cannabis plant, and everything in it, is illegal under federal law. And even in states where it is legal, it is not legal to ship cannabis products from state to state or to leave the state with such a product. Even with its anti-THC bias, legislation should be passed to allow for better access to cannabis for research purposes, paving the way for scientific study and data that will allow for and bring clarity and balance to the discussion.