Do cannabis brands play a role in shaping consumer preferences? Does cannabis sell itself? Get ready for an eye-opening exploration into the world of "Cannabis Brands & Consumer Behavior". Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.

From genetics and cultivation to harvesting and curing, weighing and packaging, sales and distribution, and even the customer experience and consumer loyalty – AI is or can be involved at every step. It's intriguing, captivating, and even a bit concerning to witness the extent to which AI has integrated into the cannabis industry.