BRANDING BUD
CANNABIS BRANDING THOUGHT LEADERSHIP FROM DAVID PALESCHUCK
Cannabis: What Makes a Winning Brand? - Branding Bud Live Episode 25
This week's episode is sure to be a treat for all cannabis enthusiasts as me and my co-host, Adriana Hemans dive into the latest happenings in cannabis. Joined with us are two special guests, Brett Puffenbarger, VP Marketing of Green Check Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. Together, we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from hot topics to legalization to consumption trends. Sit back, relax, and get ready to spark up some engaging conversation.
Cannabis: 2022 Year in Review and 2023 Predictions - Branding Bud Live Episode 8
A countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. David and Adriana reveal the events that shaped the cannabis industry in 2022 including the partnership between Major League Baseball and Charlotte's Web, research that proves "the nose knows", class action lawsuits brought against pre-rolls brands for potency inflation, the Brock Ollie "Superbowl" ad, and Puff Daddy buying Cresco Labs.
The Good. The Bad. And The Ugly - Branding Bud Live - Episode 5
David and Adriana enjoy a thought-provoking conversation (and a poke in the eye) with Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Hot topics include sexism in the industry, the infamous "T-shirt guys" from MJBizCon, and hard drug use at cannabis events. Branding Bud Live launches a new audience participation game - "Puff of Pass".
MJBizCon Preview - Branding Bud Live - Episode 4
Featuring an interview with James Zachodni, Co-founder of Dope Magazine and Farechild Events, and one of the ultimate party-throwers in the cannabis industry. We'll be previewing the upcoming MJBIZCON week in Vegas and all the happenings around town, including Farechild's "Shangri-La" event.
Building a Successful National Cannabis Brand - Branding Bud Live - Episode 3
Flavor, form and function are just the tip of the iceberg. We sat down with the Ben Gaines, Director of Marketing at WYLD - the nation's biggest edibles brand. Find out how they parlayed the wilderness and lifestyle culture of Oregon into a memorable brand experience for the entire U.S.
When Creativity, Cannabis and Commerce Converge - Branding Bud Live - Episode 2
"For anyone who wants to join the cannabis industry, it's still a great moment." --- Andreas Neumann, Chief Creative Officer, Jushi Holdings Inc. It's a tough time for a lot of #cannabis #businesses, but the adventure is just beginning.