BRANDING BUD
CANNABIS BRANDING THOUGHT LEADERSHIP FROM DAVID PALESCHUCK
Cannabis and E-Commerce - Branding Bud Live Episode 52
Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space.
Cannabis and Craft Beverages - Branding Bud Live Episode 46
What makes a great cannabis-infused craft beverage? This week we’ll examine the latest trends and uncover unique flavor profiles, sensory experiences, and infusion techniques, as we dive deep into cannabis-infused artisanal drinks.
Cannabis & Sustainable Packaging - Branding Bud Live Episode 30
Discover the fascinating world where the cannabis industry meets sustainable packaging. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with Kary Radestock, CEO of Hippo Premium Packaging, and as they deep dived into the challenges, innovations, and environmental implications surrounding cannabis packaging.
Cannabis: Flower in Fashion - Branding Bud Live Episode 26
Join us, David Paleschuck, and Adriana Hemans as we explore the fascinating and ever-evolving relationship between fashion and cannabis with Brett Heyman, Founder & Creative Director of Edie Parker. In this episode, "Cannabis: Flower In Fashion", we dive into the connections between these two worlds, exploring how they intersect and overlap in unexpected ways. From the creativity and self-expression that both fashion and cannabis inspire to the unique lifestyle choices that unite enthusiasts of both, we'll be exploring the ways in which these two cultural movements influence and shape each other.
Cannabis: What Makes a Winning Brand? - Branding Bud Live Episode 25
This week's episode is sure to be a treat for all cannabis enthusiasts as me and my co-host, Adriana Hemans dive into the latest happenings in cannabis. Joined with us are two special guests, Brett Puffenbarger, VP Marketing of Green Check Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. Together, we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from hot topics to legalization to consumption trends. Sit back, relax, and get ready to spark up some engaging conversation.
Four Twenty Free For All - Branding Bud Live Episode 24
This week's episode is sure to be a treat for all cannabis enthusiasts as me and my co-host, Adriana Hemans dive into the latest happenings in cannabis. Joined with us are two special guests, Brett Puffenbarger, VP Marketing of Green Check Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. Together, we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from hot topics to legalization to consumption trends. Sit back, relax, and get ready to spark up some engaging conversation.
Cannabis EDU: Higher Education - Branding Bud Live Episode 22
While cannabis acceptance and legalization across many U.S. states has increased, so has the number of colleges & universities offering cannabis courses and degrees, ranging from cannabis chemistry all the way through to cannabis production.
Wellness & CPG: The Cannabis Connection - Branding Bud Live Episode 21
Research on the role of cannabinoids in treating chronic pain is ongoing. Initial studies with live human tissue suggest that a CBD-Aloe Vera formulation may decrease the activity of pain receptors—which could lead to new approaches to treating chronic pain, including IC/BPS. Our guest is Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions.
Cannabis Industry Events: Fragmented and Flourishing - Branding Bud Live Episode 20
What do cannabis events and other trade shows have in common? The truth is most US trade shows are regional. So why is it a surprise that cannabis events are flourishing in a fragmented industry? Find out the answer to this question and more, as Branding Bud Live streams live TODAY with George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo.
MSO Strategies: Regional Roadmaps & Revolving Doors - Branding Bud Live Episode 19
Have you heard? Cannabis is legal in Thailand. With over 900 dispensaries and cannabis-related shops just in Bangkok alone, David Paleschuck, the co-host of Branding Bud Live and founder of Branding Bud Consulting Group, has decided to take it on the road to learn more. Within just 8 months cannabis has exploded in Thailand.
The Ins and Outs of Licensing - Branding Bud Live Episode 13
Obtaining a cannabis license entails hurdles, roadblocks, complications, and nuances unique to the industry. Building a national cannabis brand state-by-state in a fragmented and evolving landscape is extremely complicated. Check out the conversation we had with Sara Gullickson, CEO & Founder of The CB Advisors on "The Ins & Outs Of Cannabis Licensing".
Building Community Within Cannabis - Branding Bud Live Episode 12
In an industry defined by fragmented state markets and increasing competition, what common goals drive cannabis business leaders to work together? Is there a clear consensus on what needs to change in cannabis? How do we build and nurture supportive business communities?
How Non-Plant-Touching Brands Create Cannabis Authenticity - Branding Bud Live Episode 11
With so many non-plant-touching businesses and newcomers entering the cannabis industry, how can one tell who’s credible? This week, we’ll be speaking with David Vaneaton, Sr. Brand Manager at Boveda, a humidity control products company to discuss how non-endemic companies can enter and participate in the industry in authentic and meaningful ways.
Why Women-Owned Cannabis Brands? - Branding Bud Live Episode 10
Have you noticed a rise in cannabis brands marketed exclusively to women? Catch all the recent “Buy Weed From Women” activity? Read the reports that show a rise in female cannabis consumption? With all of this activity, why haven’t we seen women ascending to the C-suite? David and Adriana unpack these questions with their guest, Kristina Aducci, Founder and CEO of House Of Puff.
Cannabis: 2022 Year in Review and 2023 Predictions - Branding Bud Live Episode 8
A countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. David and Adriana reveal the events that shaped the cannabis industry in 2022 including the partnership between Major League Baseball and Charlotte's Web, research that proves "the nose knows", class action lawsuits brought against pre-rolls brands for potency inflation, the Brock Ollie "Superbowl" ad, and Puff Daddy buying Cresco Labs.
Creativity & Cannabis - Branding Bud Live Episode 7
David and Adriana enjoy a thought-provoking conversation (and a poke in the eye) with Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Hot topics include sexism in the industry, the infamous "T-shirt guys" from MJBizCon, and hard drug use at cannabis events. Branding Bud Live launches a new audience participation game - "Puff of Pass".
Conscientious Capitalism Through Cannabis - Branding Bud Live Episode 6
David and Adriana enjoy a thought-provoking conversation (and a poke in the eye) with Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Hot topics include sexism in the industry, the infamous "T-shirt guys" from MJBizCon, and hard drug use at cannabis events. Branding Bud Live launches a new audience participation game - "Puff of Pass".
The Good. The Bad. And The Ugly - Branding Bud Live - Episode 5
David and Adriana enjoy a thought-provoking conversation (and a poke in the eye) with Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Hot topics include sexism in the industry, the infamous "T-shirt guys" from MJBizCon, and hard drug use at cannabis events. Branding Bud Live launches a new audience participation game - "Puff of Pass".
MJBizCon Preview - Branding Bud Live - Episode 4
Featuring an interview with James Zachodni, Co-founder of Dope Magazine and Farechild Events, and one of the ultimate party-throwers in the cannabis industry. We'll be previewing the upcoming MJBIZCON week in Vegas and all the happenings around town, including Farechild's "Shangri-La" event.