Do cannabis brands play a role in shaping consumer preferences? Does cannabis sell itself? Get ready for an eye-opening exploration into the world of "Cannabis Brands & Consumer Behavior". Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.

Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets.