Cannabis influencers (also known as cannfluencers) are making a significant impact in the world of cannabis. They're not just trendsetters. They're educators, advocates, and champions of the plant. Listen in as we dive deep into the realm of “cannfluencers” – exploring their role in destigmatizing cannabis, shaping industry trends, and sharing their unique stories.

The cannabis drinks sector is getting downright crowded, with beer giants Pabst Blue Ribbon, Anheuser-Busch InBev and Molson Coors all testing cannabis beverages. Longtime cannabis-product developers say the secret to success in the cannabis beverage game starts at the very beginning when products are formulated.