Cannabis: What Makes a Winning Brand?

Founded in 1959 to honor excellence in advertising, The Clio Awards celebrates bold, creative work that inspires ideas and fosters meaningful connections within the creative community. Today, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with their guest, Michael Kauffman, Executive Director, Clio Music & Clio Cannabis, as they discuss “Cannabis: What Makes A Winning Brand?”.

Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly growing industry, builds a greater understanding of a developing category, and elevates creative contributions from top talent and agencies. Some of the topics we’ll cover are: