Episode 4: Lisa Weser, Former Head of U.S. Marketing Communications at AB InBev and Founder of Trailblaze

Podcast
Written By David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert
 

Join me, David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and other related topics with the best minds in the industry. This week’s guest is Allison Disney, a cannabis brand strategist, and partner at Receptor Brands, a cannabis-focused agency based in Chicago. This week, I’ll be chatting with Allison about cannabis brands, cannabis consumers, and cannabis marketing.

David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Founder of BRANDING BUD CONSULTING, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book written on cannabis branding – is set to release in April 2021.

To purchase his book and/or find out more about his work, contact him at david@brandingbud.com or visit brandingbud.com.

https://brandingbud.com/
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Episode 5: Alice Moon, Cannabis Social Influencer, Educator and
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Episode 3: Allison Disney, Partner at Receptor Brands - A Cannabis-Focused Design Firm Based in Chicago