BRANDING BUD

CANNABIS BRANDING THOUGHT LEADERSHIP FROM DAVID PALESCHUCK

Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis & Celebrities - Branding Bud Live Episode 32

Join co-hosts David Paleschuck and Adriana Hemans for an insightful conversation with Steve Bloom, founder of www.celebstoner.com as they explore the intersection of celebrities and cannabis. Are they genuinely championing the normalization of cannabis or merely seizing a lucrative business opportunity? Explore the impact their involvement has on equity, diversity and inclusion in the industry.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis & Artificial Intelligence - Branding Bud Live Episode 31

From genetics and cultivation to harvesting and curing, weighing and packaging, sales and distribution, and even the customer experience and consumer loyalty – AI is or can be involved at every step. It's intriguing, captivating, and even a bit concerning to witness the extent to which AI has integrated into the cannabis industry.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis & Sustainable Packaging - Branding Bud Live Episode 30

Discover the fascinating world where the cannabis industry meets sustainable packaging. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with Kary Radestock, CEO of Hippo Premium Packaging, and as they deep dived into the challenges, innovations, and environmental implications surrounding cannabis packaging.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis: Design & Lifestyle - Branding Bud Live Episode 29

What do Playboy® & cannabis have in common? Sackville & Co., of course! Join co-hosts David Paleschuck and Adriana Hemans as they delve into the fascinating intersection of cannabis, art, and design with Sackville & Co. Co-founders, Lana Van Brunt & Hayley Dineen.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

The Socialization of Cannabis Beverages - Branding Bud Live Episode 28

Curious to know more about the historical role of beverages, and how cannabis-infused drinks might reshape social interaction? In this episode, "The Socialization of Cannabis Beverages", co-hosts David Paleschuck and Adriana Hemans explore the socialization of cannabis beverages and their significance in reshaping social drinking with Seng Robertson, Technical Director of Cannabis Research & Development at The Boston Beer Company.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis & The Customer Experience - Branding Bud Live Episode 27

Listen in to this week’s episode of Branding Bud Live as the former editor of the Harvard Business Review, and co-author of the bestselling book “Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight”, Thomas A. Stewart, chats about customer experience and using “service design” to differentiate, build customer loyalty, and create lasting relationships.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis: Flower in Fashion - Branding Bud Live Episode 26

Join us, David Paleschuck, and Adriana Hemans as we explore the fascinating and ever-evolving relationship between fashion and cannabis with Brett Heyman, Founder & Creative Director of Edie Parker. In this episode, "Cannabis: Flower In Fashion", we dive into the connections between these two worlds, exploring how they intersect and overlap in unexpected ways. From the creativity and self-expression that both fashion and cannabis inspire to the unique lifestyle choices that unite enthusiasts of both, we'll be exploring the ways in which these two cultural movements influence and shape each other.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis: What Makes a Winning Brand? - Branding Bud Live Episode 25

This week's episode is sure to be a treat for all cannabis enthusiasts as me and my co-host, Adriana Hemans dive into the latest happenings in cannabis. Joined with us are two special guests, Brett Puffenbarger, VP Marketing of Green Check Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. Together, we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from hot topics to legalization to consumption trends. Sit back, relax, and get ready to spark up some engaging conversation.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Four Twenty Free For All - Branding Bud Live Episode 24

This week's episode is sure to be a treat for all cannabis enthusiasts as me and my co-host, Adriana Hemans dive into the latest happenings in cannabis. Joined with us are two special guests, Brett Puffenbarger, VP Marketing of Green Check Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. Together, we’ll explore the latest news, trends, and developments in the industry, sharing our thoughts and insights on everything from hot topics to legalization to consumption trends. Sit back, relax, and get ready to spark up some engaging conversation.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Wellness & CPG: The Cannabis Connection - Branding Bud Live Episode 21

Research on the role of cannabinoids in treating chronic pain is ongoing. Initial studies with live human tissue suggest that a CBD-Aloe Vera formulation may decrease the activity of pain receptors—which could lead to new approaches to treating chronic pain, including IC/BPS. Our guest is Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis Industry Events: Fragmented and Flourishing - Branding Bud Live Episode 20

What do cannabis events and other trade shows have in common? The truth is most US trade shows are regional. So why is it a surprise that cannabis events are flourishing in a fragmented industry? Find out the answer to this question and more, as Branding Bud Live streams live TODAY with George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

MSO Strategies: Regional Roadmaps & Revolving Doors - Branding Bud Live Episode 19

Have you heard? Cannabis is legal in Thailand. With over 900 dispensaries and cannabis-related shops just in Bangkok alone, David Paleschuck, the co-host of Branding Bud Live and founder of Branding Bud Consulting Group, has decided to take it on the road to learn more. Within just 8 months cannabis has exploded in Thailand.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

High on Thailand: The Global Expansion - Branding Bud Live Episode 18

Have you heard? Cannabis is legal in Thailand. With over 900 dispensaries and cannabis-related shops just in Bangkok alone, David Paleschuck, the co-host of Branding Bud Live and founder of Branding Bud Consulting Group, has decided to take it on the road to learn more. Within just 8 months cannabis has exploded in Thailand.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Outlaw Brands: Backstories & Bad Guys - Branding Bud Live Episode 17

The story of the “Gentlemen Smugglers” is truly one for the history books. A small group of friends from South Carolina launched a global cannabis smuggling ring. Then in 1971, President Reagan and the War on Drugs came calling and ensnared this small, close-knit group of friends in “Operation Jackpot”, the first Presidential sting. Barry "Flash" Foy was tagged with the federal kingpin statute – Code §848 Continuing Criminal Enterprise – and spent 11 years in prison.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Flavor, Function & Form: Cannabis Beverage Development - Branding Bud Live Episode 16

The cannabis drinks sector is getting downright crowded, with beer giants Pabst Blue Ribbon, Anheuser-Busch InBev and Molson Coors all testing cannabis beverages. Longtime cannabis-product developers say the secret to success in the cannabis beverage game starts at the very beginning when products are formulated.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

Cannabis: Who's Teaching Who? Branding Bud Live Episode 15

Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

When Cannabis Public Relations Becomes Cannabis Crisis Management - Branding Bud Live Episode 14

Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets.

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Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert Branding Bud Live David Paleschuck, MBA, CLS | Author & Cannabis Brand Expert

The Ins and Outs of Licensing - Branding Bud Live Episode 13

Obtaining a cannabis license entails hurdles, roadblocks, complications, and nuances unique to the industry. Building a national cannabis brand state-by-state in a fragmented and evolving landscape is extremely complicated. Check out the conversation we had with Sara Gullickson, CEO & Founder of The CB Advisors on "The Ins & Outs Of Cannabis Licensing".

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