BRANDING BUD
CANNABIS BRANDING THOUGHT LEADERSHIP FROM DAVID PALESCHUCK
2023 Year in Review and 2024 Predictions - Branding Bud Live Episode 53
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans for a deep dive into the highs and lows of the cannabis industry in 2023 and unpack the top 10 best and worst events that shaped the landscape. From groundbreaking advancements to challenging setbacks, we’ll cover the best and the worst moments that defined the year for cannabis. We'll also peer into our crystal ball to provide insightful predictions for 2024, exploring potential trends and regulatory shifts that could influence the industry's trajectory in 2024.
Cannabis and E-Commerce - Branding Bud Live Episode 52
Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space.
Cannabis and Online Marketing - Branding Bud Live Episode 51
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Guillermo Bravo, CEO of Ecomara, as we dive deep into the hurdles on cannabis online marketing.
Cannabis and Consistency - Branding Bud Live Episode 50
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering brand consistency amid a maze of legal hurdles.
Cannabis and Employment - Branding Bud Live Episode 49
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while seeking employment in this evolving field. We’ll explore the unique dynamics, legal considerations, and cultural shifts that shape the intersection of cannabis and the workforce in our episode titled "Cannabis And Employment" with Raymond Navis, Executive Recruiter and CEO of RW Navis & Associates.
Cannabis and the Race to the Bottom - Branding Bud Live Episode 48
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce competition, stringent laws, escalating taxes, and the volatile fluctuations of supply and demand. We explore the critical factors contributing to the challenging landscape and the urgent need for intervention with Angela Brown, co-founder of Massachusetts-based Coast Cannabis.
Cannabis and Activism - Branding Bud Live Episode 47
What is cannabis activism, and how can we take part in it? From advocating for social justice, promoting access to medical treatment, challenging stigma and misconceptions, or pushing for legislative reforms, these are just a few forms of cannabis activism. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we chat with Dale Sky Jones, Cannabis Activist and Executive Chancellor of Oaksterdam University.
Cannabis and Craft Beverages - Branding Bud Live Episode 46
What makes a great cannabis-infused craft beverage? This week we’ll examine the latest trends and uncover unique flavor profiles, sensory experiences, and infusion techniques, as we dive deep into cannabis-infused artisanal drinks.
Cannabis and Product Development - Branding Bud Live Episode 45
What makes a great cannabis product? Is it the ingredients? Is it the manufacturing process? Is it the packaging? Listen in as we explore the latest developments and trends shaping cannabis products and product development.
Cannabis and Cannfluencers - Branding Bud Live Episode 44
Cannabis influencers (also known as cannfluencers) are making a significant impact in the world of cannabis. They're not just trendsetters. They're educators, advocates, and champions of the plant. Listen in as we dive deep into the realm of “cannfluencers” – exploring their role in destigmatizing cannabis, shaping industry trends, and sharing their unique stories.
Cannabis and Innovation - Branding Bud Live Episode 43
Listen in to our next episode titled "Cannabis & Innovation," as we explore the dynamic intersection of cannabis and innovation. Listen in as we dive deep into the realm of the latest trends, disruptive technologies, and groundbreaking ideas that are shaping the cannabis landscape. Join Carolyn Matthies, CMO of The Arcview Group on Branding Bud Live with co-hosts David Paleschuck and Adriana Hemans, as we discuss “Cannabis And Innovation”.
Cannabis and Communities Of Color - Branding Bud Live Episode 42
Listen in to our next episode titled "Cannabis & Communities of Color," as we embark on an exploration of the disconcerting interplay between cannabis and communities of color. Come along as we uncover the stark truths, supported by historical context and concerning data, illuminating the imbalances and systemic injustices that have affected individuals from diverse racial backgrounds within the cannabis realm.
Cannabis vs Marijuana - Branding Bud Live Episode 40
Join Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans for an exciting episode titled "Cannabis vs Marijuana", as they delve into the nuanced and evolving terminology surrounding cannabis, shedding light on how context and intent are crucial in understanding these terms. As cannabis professionals, it’s imperative to understand the impact of these words and how they can help us foster informed discussions, dispelling outdated stigmas and paving the way for a more inclusive and progressive cannabis landscape.
Cannabis & Veterans: Healing Heroes - Branding Bud Live Episode 36
Do cannabis brands play a role in shaping consumer preferences? Does cannabis sell itself? Get ready for an eye-opening exploration into the world of "Cannabis Brands & Consumer Behavior". Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.
Cannabis & The Media - Branding Bud Live Episode 35
Do cannabis brands play a role in shaping consumer preferences? Does cannabis sell itself? Get ready for an eye-opening exploration into the world of "Cannabis Brands & Consumer Behavior". Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.
Cannabis Brands & Consumer Behavior - Branding Bud Live Episode 34
Do cannabis brands play a role in shaping consumer preferences? Does cannabis sell itself? Get ready for an eye-opening exploration into the world of "Cannabis Brands & Consumer Behavior". Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.
Cannabis & Artificial Intelligence - Branding Bud Live Episode 31
From genetics and cultivation to harvesting and curing, weighing and packaging, sales and distribution, and even the customer experience and consumer loyalty – AI is or can be involved at every step. It's intriguing, captivating, and even a bit concerning to witness the extent to which AI has integrated into the cannabis industry.
Cannabis Industry Events: Fragmented and Flourishing - Branding Bud Live Episode 20
What do cannabis events and other trade shows have in common? The truth is most US trade shows are regional. So why is it a surprise that cannabis events are flourishing in a fragmented industry? Find out the answer to this question and more, as Branding Bud Live streams live TODAY with George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo.
The Ins and Outs of Licensing - Branding Bud Live Episode 13
Obtaining a cannabis license entails hurdles, roadblocks, complications, and nuances unique to the industry. Building a national cannabis brand state-by-state in a fragmented and evolving landscape is extremely complicated. Check out the conversation we had with Sara Gullickson, CEO & Founder of The CB Advisors on "The Ins & Outs Of Cannabis Licensing".
Cannabis: 2022 Year in Review and 2023 Predictions - Branding Bud Live Episode 8
A countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. David and Adriana reveal the events that shaped the cannabis industry in 2022 including the partnership between Major League Baseball and Charlotte's Web, research that proves "the nose knows", class action lawsuits brought against pre-rolls brands for potency inflation, the Brock Ollie "Superbowl" ad, and Puff Daddy buying Cresco Labs.