Do cannabis brands play a role in shaping consumer behavior and preferences – or is it the other way around? Get ready for an eye-opening exploration into the world of consumer insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.

From understanding the evolving demographics and psychographics of cannabis consumers to exploring the impact of cultural trends and product innovation, we dive deep into the factors that influence consumer choices. In this thought-provoking episode, we discuss the motivations, preferences, and aspirations of cannabis consumers, shedding light on what they truly want in a cannabis brand. Some of the topics we cover are:

• What role does brand play in shaping consumer perceptions and preferences?

• How important is storytelling in connecting with cannabis consumers?

• What cannabis brands have influenced consumer behavior?

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